KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 52

Social Media Social Marketing Media Planning 52

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Social media is not something to ignore anymore!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Marketing Insider Group

NOVEMBER 12, 2014

And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. Thousands of new visitors every month!

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Inside LinkedIn's New Algorithm. Read more about LinkedIn's new changes on Axios. What the Latest From LinkedIn Means for Publishers.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

RebelMouse

JULY 1, 2019

LinkedIn has made a flurry of notable updates in 2019 alone, including features like reactions and photo tagging, which is similar to the experience on top platforms like Facebook and Instagram. Inside LinkedIn's New Algorithm. Read more about LinkedIn's new changes on Axios. What the Latest From LinkedIn Means for Publishers.

Traffic 40

Traffic Aggregators Linkedin Advertising Agencies 40

B2B Marketing Traction

APRIL 17, 2013

A recent survey of traffic to the websites of small to medium-sized business (SMB) provides some interesting insight into what works and what doesn’t for online marketing. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. The power to influence and engage an audience is what makes content marketing influential. com , he has shared his insights into using content to increase conversions and widen audiences.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

FEBRUARY 23, 2017

A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today. In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. And wishing all of you great success in 2012! This article had my highest number of comments and 2nd highest traffic. Photo Source.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. Social Media Use in the Industrial Sector. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Hubspot

MAY 14, 2014

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Marketing Insider Group

JANUARY 27, 2014

There is some convincing research to support this: According to Webtrends , nearly 70% of Fortune 100 corporate websites experienced declines in traffic, with an average drop of 23%. 90% of website traffic comes from just 10% of the content and more than 50% of the traffic is from just 0.5% of the content. ~ InboundWriter.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

KoMarketing Associates

JANUARY 16, 2013

But, with content the engine of search, social, outbound, and web marketing, establishing the right relationships and driving the best results comes down to showing up to the job every day and putting forth the effort. Argo : Argo is a nail-biting thriller about the rescue of six U.S.

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Hubspot

OCTOBER 9, 2012

Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? We've also noticed that employing a community manager drives approximately 30% more traffic to our website every month.

Social Media 28

Social Media Communities Work Management Media 28

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 25% Pay-per-click, and, 18% social media. Of course! . 57% say SEO.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Directive Agency

DECEMBER 13, 2018

According to Neil Patel , meta tags help you reach your organic audience. Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. Fresh content is proven to be crucial to driving organic traffic.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

KoMarketing Associates

JANUARY 9, 2014

Here are four SEO-centric reasons we link out to credible external sites: Provide awareness via link: Hopefully, because of either the traffic you send or the diligence of the site owner on the other end (of the link), they realize you linked to them and make it a point to evaluate your content and organization. ” Makes a lot of sense.

SEO 120

SEO Search Engine Marketing Ad Exchange Paid Search Agency 120

Hubspot

OCTOBER 19, 2012

social media has had plenty of time to accumulate some big, cuhraaaazy myths. Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. and drudged up some of the most common social media myths out there. Or LinkedIn?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Metadata

JULY 31, 2019

Alternative Social Media. Facebook is the big dog in social media, but it is not the only puppy in the advertising kennel. Some social media sites like Twitter and Linkedin have been around for over a decade. But other social media opportunities spring up regularly.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Metadata

JULY 31, 2019

Alternative Social Media. Facebook is the big dog in social media, but it is not the only puppy in the advertising kennel. Some social media sites like Twitter and Linkedin have been around for over a decade. But other social media opportunities spring up regularly.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hubspot

SEPTEMBER 11, 2013

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 You post it.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

MARCH 22, 2012

News happens in a flash, and thanks to social media, it travels even faster. So when an issue arises in social media, whether it’s a breaking news story or a customer complaint, you need to be agile enough to respond in real time. Set Up Social Monitoring. Why is it important to be fast?

Social Media 28

Social Media Tactics Media PR 28

LEADership

NOVEMBER 1, 2013

Top 7 Ways Companies Are Engaging Their Audiences. Social media – 87%. According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. According to the Institute, 38% of B2B companies in 2012 created infographics; this percentage rose to 51% in 2013. Blogs – 76%.

Trends 40

Trends Planning Content Marketing Case Studies 40

Biznology

NOVEMBER 8, 2012

Without keyword collaboration, your digital assets will compete for the limited time and attention of your audience. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. In 2012, IBM made a concerted effort to use a unified keyword database.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Golden Spiral

NOVEMBER 6, 2018

There’s no denying the power of social media. We’ve seen brands build (and destroy) their empires through social media alone. And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

SnapApp

FEBRUARY 10, 2012

Video marketing ranks high on the list of priorities for marketers in 2012. Here are a few ways to integrate video marketing -- specifically, YouTube -- into your 2012 social campaign. It's also important to link the videos back to other social media networks. It may not even catch on.

Video Marketing 48

Video Marketing Marketing & Strategy Viral Marketing Content 48

Hubspot

AUGUST 7, 2015

Build as big of an audience as you can to center their attention on your website and your blog, and the conversions will come. The Emergence of Medium and LinkedIn Influencers. In 2012, Twitter Cofounder Ev Williams launched Medium. And with credibility, came traffic. The goal of all of this? Eyes on your website.

Content Marketing 28

Content Marketing Planning Trends Advertising Mediums 28

Hubspot

MAY 19, 2020

Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. Yes, social media landscapes change dramatically every day. However, as a marketer, it's important to identify myth from reality in order to create an effective social media strategy.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

Hubspot

MAY 24, 2012

In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report. Social media use in the U.S.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

SendX

JUNE 3, 2020

Online marketing is how you leverage different web-based channels to transmit messages about a company’s product or service to potential buyers or target audiences. Kotler & Armstrong (2012 p. Your audience ranges in millions and you can get customers from all across the world. How do I measure our social media performance?

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Single Grain

JULY 11, 2023

And all savvy marketers know that promoting and repurposing content on social media is an effective way to expand your digital presence. But there are times when marketers run into issues, such as tracking shares on social media and other “dark” places.

Paid Content 52

Paid Content SMS Social Media Paid Search Agency 52