Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. That’s understandable -- there are many moving parts to a successful social media strategy. As it turns out -- no. 1) Facebook.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 52

Social Media Social Marketing Media Planning 52

KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. Hello, LinkedIn (319,397 pageviews / 1,152 comments) by Conan O’Brien.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

FMG Suite

JULY 7, 2019

Social media is no longer avoidable. Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. And sixty-nine percent of adults aged 50-64 are on social media according to the Pew Research Center. . Social media is not something to ignore anymore!

Social Media 60

Social Media Media Marketing & Strategy Curation 60

Parse.ly

AUGUST 22, 2019

The strategist in me wants to understand how trends in social media influence a business’s potential to grow. My primary concern for other strategists out there—business analysts, social media gurus, audience development professionals, marketers—is whether the audience on a platform is even worth pursuing.

Social Media 81

Social Media Traffic Media Privacy 81

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. The suggestion was that content marketing will result in the rapid erosion of the sacred trust we all have in the established media. I mean “Whoa!”…The

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Convince & Convert

JANUARY 18, 2011

People say social media is unicorn, but it’s really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. Audience Count.

Social Media 119

Social Media Media Digg Opt-in 119

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. Here, look at Facebook's own Facebook page, for an example: This update makes the job of a social media marketer much more efficient and effective. 5) Tailored Trends.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Everything Technology Marketing

MAY 30, 2012

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. Should I outsource content creation? What forms of content work better than others?

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing B2B 100

EMagine B2B Blog

DECEMBER 22, 2014

When it comes to social media, things move pretty fast. With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. 41% of LinkedIn visits are via Mobile.

Social Media 40

Social Media Statistics Media Youtube 40

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Take, for instance, this piece on how to write a white paper.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

markempa

DECEMBER 30, 2013

In 2012, the top focus for B2B marketers was understanding and leveraging social media. Use social media to generate leads and connect with prospects. Use social media to generate leads and connect with prospects. Social media has made more of an impact, significantly on B2B than B2C.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. The power to influence and engage an audience is what makes content marketing influential. com , he has shared his insights into using content to increase conversions and widen audiences.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

FEBRUARY 23, 2017

A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. After all, these networks laid the groundwork for the social media giants we use today. In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Marketing Craftmanship

SEPTEMBER 2, 2014

Prospective customers now turn to their personal networks and publicly available information — via digital and social media channels—to self-diagnose their problems and to self-prescribe their own solutions. does not guarantee marketplace attention.

B2B Thought Leadership 100

B2B Thought Leadership WOM B2B Marketing Thought Leadership 100

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. LinkedIn 72%. B2B Use of Social Media Will Grow In 2012. Facebook 74%. Youtube 69%.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Online editorial calendar for content marketing and social media planning.

Planning 145

Planning Research Tools Best Practices 145

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

Paid Content 48

Paid Content Paid Social Agency Social Media ROI 48

Excelsior Research

FEBRUARY 1, 2022

1) Flyers with LinkedIn profile: For the position of marketing specialist, Jonathan Swift took a different route. Instead of a traditional resume, he printed flyers with his name, photo, and QR code promoting his LinkedIn profile. 3) Buy a Billboard: In 2012, Adam Pacitti, a graduate, applied for 250 companies and was unemployed.

Ideal Customer Profiles 52

Ideal Customer Profiles Youtube Creativity Paid Search Agency 52

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

Social Media 48

Social Media Ad Building Media B2B Thought Leadership 48

Hinge Marketing

JANUARY 9, 2020

According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day. Most can’t crack the code so just invest more time creating more content and hope their branding, social media, visible expertise, and pipeline goals are met. billion websites.

Research 118

Research Co-Registration Brand Identity Branding 118

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites. Contact New Incite today.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Hubspot

MAY 14, 2014

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. Social media roles will morph into more enablement roles such as the social business leader and social salespeople.

Marketing Management 100

Marketing Management B2B Thought Leadership Curation Paid Search Agency 100

Navigate the Channel

DECEMBER 21, 2017

Traditional B2B marketing strategies might need to rethink their target audience when it comes to who the influencers are. In the B2B marketing space, LinkedIn is the most effective social media platform. Instagram has the highest social media interaction rate. And the number just keeps rising.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Hubspot

FEBRUARY 1, 2021

Isabella Kirsch, INBOUND Marketing Manager, says, “We like to create urgency with the pricing structure to engage our audience early on. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event. Use LinkedIn for promotions targeted to your industry.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Marketing Insider Group

DECEMBER 18, 2012

Social Media? ” Some have called 2012 “ the year of the story.” I’m not sure 2012 will be remembered as the year of the story. I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Brand noise.

Content Marketing 100

Content Marketing Content Advertising Agencies Work Management 100

Marketing Insider Group

DECEMBER 28, 2011

And wishing all of you great success in 2012! In this post I ask if Marketers are up to the challenge of meeting the changing needs of our audience. Based on the traffic, the highest number of social shares of any of my posts and a healthy exchange of comments, this was by far my biggest post of the year. Photo Source.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Marketing Insider Group

DECEMBER 22, 2014

My 2012 Marketing predictions included CMOs struggling with talent (right), marketing increased focus on supporting sales (dead wrong), I also talked about Content Marketing delivered via social (right), augmented reality marketing (dead wrong) and also predicted a rise in video production from brands (right).

Paid Search Agency 100

Paid Search Agency Budget Programs Mobile Advertising Banner Ads 100

Hubspot

JANUARY 29, 2014

Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. If you want to convince your boss that social media marketing is integral to your overall marketing success , you''ll need plenty of resources to back up your argument.

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. Of course I can.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62