Marketing Insider Group

NOVEMBER 12, 2014

So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. The 15 Best LinkedIn Pulse Articles On Marketing. This popular article is a deeper dive into Marc Andreessen’s now-famous Wall Street Journal essay from 2012 on “ Why Software Is Eating The World.”

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. If you made these changes, you would have the Year of Less in 2012 in this one part of your life.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

KoMarketing Associates

DECEMBER 30, 2019

The first core value of our organization is to “acquire and share knowledge” We do this through a range of tactics including twice monthly team trainings, collaborative monthly planning for client programs, and group email distributions sharing articles and resources of value for both individual and organizational impact.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

KoMarketing Associates

FEBRUARY 10, 2021

As Ryan Young explains in his article, How To Appear in Google Featured Snippets: 5 Tips for B2B Marketers , “Google says ‘featured snippets are special boxes where the format of regular listings is reversed, showing the descriptive snippet first.’ Results are taken from Google News articles. Top Stories (News).

SERP 295

SERP Features Google Top of Funnel 295

Biznology

APRIL 18, 2017

I recently wrote two articles relevant to the show, The Implications for PR if Twitter Goes Away and The Secret to Mastodon’s Success is Mastering the Hyperlocal , both of which were foci of the podcast. The only reason this occurred to me is because I went back in time to when I was a Twitter baby, via my experience on Mastodon.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Contently

APRIL 19, 2017

In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile. According to a recent Verge article on the troubles of Instant Articles, “the camera is the keyboard” has become “a popular refrain” among Facebook employees. Video, the present and future king.

Social Media 167

Social Media Trends Emarketing Media 167

SocialPilot

FEBRUARY 9, 2024

You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. What people sometimes call native advertising, such as writing white papers, native articles, blogs, and things like that. It’s gotten more polarizing on those platforms.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. More than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written in 2010, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

PR 100

PR Stats Social Media Twitter 100

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. It was no surprise to us that content marketing remains a top priority for marketers in 2012. Twitter: 35% increase. By Joe Pulizzi | Published: December 5, 2011.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

KoMarketing Associates

JULY 1, 2014

What Is Google’s Thinking About Links From Article Marketing, Widgets, etc? Should I Build Links Using Article Directories? Created: November 27, 2012. In 2014, the question on the impact of Facebook and Twitter activity was asked and answered again, in a different manner. Created: April 11, 2012. Answer: Yes! (12

Link Building 120

Link Building Paid Content Google Advertorials 120

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Use of images and substantial articles or blog posts are the new winners. Photos shared via Twitter and Instagram, videos on YouTube and Vine, and quickly scan-able content on SlideShare are the most shared and popular content. SEO Is dead.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

Webbiquity

DECEMBER 12, 2012

However, her page garners less engagement based upon the number of followers than the top brands outlined in this article.” Still, he thinks it’s worth the effort to chase the temporary bump and so shares an excellent list of nearly three dozen how-to articles from writers like Lisa Barone, Matt McGee and Stephanie Cain.

Google 100

Google Tips Digital Asset Management Best Practices 100

Buffer

JULY 5, 2022

Along with her journalism work, Hunter amassed a huge Twitter following by sharing her sharp commentary on the latest TV and film news and celebrity gossip. While the influencer went viral on TikTok for her salmon rice bowl recipe in 2021, she first created her YouTube channel in 2012 sharing content around fitness and food.

Newsletter 86

Newsletter Viral Marketing Twitter Youtube 86

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. Write articles and blogs about it. Lead Generation: Trends in 2012 marketing budgets.

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

ClearVoice

FEBRUARY 1, 2022

She began gaining massive attention after her 2012 YouTube Video, “Ask Amber.”. You can find her on Facebook , Instagram , Twitter , YouTube , and her website. Ashley is the author of A Kids Book About Divorce , and she is mainly known on social media, especially Instagram and Twitter as Black Ashley.

First-Mover Advantage 98

First-Mover Advantage Thought Leadership Youtube Television marketing 98

B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Think of Twitter as an online broadcasting tool.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. 6) Twitter Cover Photos. In September, Twitter announced a change to the layout of its profile pages. 1) Global Brand Pages.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. And as usual, I used Twitter as my preferred note-taking device. In this article, I will cover some of my major takeaways and top tweets from the show. sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

B2B Thought Leadership 100

B2B Thought Leadership Work Management Inbound Marketing Peer-to-peer 100

KoMarketing Associates

MAY 1, 2013

CMI reports “software marketers use all but one of the top 15 tactics [shown in the above bar chart] more often than their B2B peers; the exception is ‘articles on your website,’ which 83% of both groups report using.”. B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report. LinkedIn (87% vs. 83%). Facebook (82% vs. 80%).

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Ambal's Amusings

APRIL 3, 2012

2012-04-02T07:08:00Z. 2012-04-02T07:08:00Z. More than often, you may have to promote your content (like a new article). your message or just provide links to your article(s) in their posts. You can also link articles to your facebook or twitter (or any other) account. MicrosoftInternetExplorer4.

Interactive Marketing 100

Interactive Marketing Marketing Strategy Marketing & Strategy Content Marketing 100

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. A recent article from eMarketer highlighted the fact that users spent an average of 3.3

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Envy

MARCH 11, 2019

Twitter: @nakedsecurity. Twitter: @TrialByTruth. Twitter: @J4vv4D. Twitter: @briankrebs. Twitter: @DarkReading. Twitter: @schneierblog. To help you stay ahead of the game, we’ve created our list of top cybersecurity resources you’ll want to check out in 2019 and outlined what each one offers. Dark Reading.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Webbiquity

MAY 17, 2016

On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). Sample review: “Writing an article, but don’t have the perfect source? Sample review: “Super user friendly, works perfect and is very affordable!

Planning 145

Planning Research Tools Best Practices 145

Hubspot

APRIL 21, 2020

billion Facebook users and over 500 million Tweets shared per day on Twitter — and that's only two of the several popular social platforms. This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. I mean, have you every tried to Tweet an article that didn't have a Tweet button?

Tips 69

Tips Content SERP Custom Publishing 69

Marketing Insider Group

AUGUST 20, 2013

70% of consumer said they were influenced by a friend or family member’s online recommendation, beating out in-person recommendation (61%), online articles (59%), ads (49%), or someone they follow online but don’t know (32%). Wearable devices have grown by 2x month over month since October 2012. Peer recommendations drive sales.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Bannerflow

APRIL 25, 2022

In 2012, fast-food giant McDonalds launched their #McDStories campaign on Twitter. The aim – to generate nostalgic stories for Twitter users recounting happy McDonalds experiences. Of course, many Twitter users read the statement without any context and understood it as a misogynistic slur based on an offensive stereotype.

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. For more specific advice, check out our Twitter audit guide. Should you start doing social media marketing?

Social Media 105

Social Media Social Marketing Media Planning 105

ViewPoint

JUNE 15, 2012

He has written over 95 articles around sales and marketing management and is the author of four books. 2012: Companies Lifting Off with Higher Budgets for Marketing & Lead Generation. 2012: Companies Lifting Off with Higher Budgets for Marketing & Lead Generation. Recommendations to Close More Deals in 2012.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ClickZ

JANUARY 22, 2020

In this article, we have focused on the top 10 tools that marketers should definitely know about. Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels. AdRoll is helpful for retargeting customers through re-engagement on Facebook, Twitter, and the web.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Biznology

SEPTEMBER 25, 2012

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. As a parent to your bouncing-baby Twitter profile, you need to be attentive, creative, engaging, consistent, generous, a brilliant teacher and also a patient listener. To a point.

Business 80

Business Twitter Work Management Social Media 80

KoMarketing Associates

JULY 20, 2017

Google did a study in 2012 that found incremental clicks to paid results when an organic result was present. The Google Penguin update back in 2012 caused some commotion around the do’s and don’ts of link building. There is some research around this theory that is worth considering. This is false.

SEO 120

SEO CTR Domain Keywords 120

Convince & Convert

AUGUST 12, 2012

Just three days later, I found an amazing article in USA Today about Sprint sending 470,000 hand-written thank you notes to their customers. Tom Martin (@TomMartin) August 8, 2012. Matt Ridings (@techguerilla) August 8, 2012. . Matt Ridings (@techguerilla) August 8, 2012.

Social Media 122

Social Media Marketing & Strategy Consulting Marketing 122

Biznology

JULY 26, 2016

Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Also, check out my last two articles on the subject: Earned media influencer outreach is alive and well. Why Influencer Marketing Is Faltering and How PR Can Save It.

PR 80

PR Web 2.0 Blogger Public Relations 80

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Parse.ly

AUGUST 22, 2019

Twitter has a third of Instagram’s users, but sends 6x the traffic. . Twitter, on the other hand, is built on the very notion that its users should share ideas and information freely. . Pound for pound, Twitter sends more traffic per user than Instagram, and its influence actually extends off of the platform itself.

Social Media 81

Social Media Traffic Media Privacy 81

Marketing Insider Group

SEPTEMBER 11, 2015

64% of corporate website traffic comes from LinkedIn, more than Facebook or Twitter. 500+ Native Ad campaigns delivered since 2012. Outbrain recommends 150 billion articles and videos each month to more than a half a billion people worldwide. Promote articles and blog posts, videos and YouTube channels, press, 3rd party reviews.

Paid Content 100

Paid Content Distribution Cost Per Click Banner Ads 100