Hubspot

AUGUST 12, 2013

Here are a few tried and true examples to help you make the most of your interactions on Twitter. In the example below, Yale Appliances is helping a Twitter user decide between GE and Electrolux ranges. They found this prospective customer by setting up a Twitter search for broken ovens. Turn a Follower Into a Lead.

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Hubspot

MAY 15, 2012

Looks like Twitter is putting its January acquisition of social news startup Summify to good use! Yesterday, the official Twitter blog announced that it will start sending users a weekly email digest featuring relevant tweets and stories shared by the people they're connected with on Twitter.

Twitter 28

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Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. You know, those dedicated blog readers that keep coming back to your blog on a regular basis?

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Hubspot

DECEMBER 20, 2012

At this point, we know that consistent, frequent blogging is critical to your business’ online success. In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. And don’t forget about guest bloggers, either!

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

MARCH 31, 2020

Here's how you can set yourself up for success with contests on Facebook, Twitter, Pinterest, and Instagram. How to Run a Contest on Twitter. Nearly 330 million people are active on Twitter, and 40% of Twitter users purchased something after seeing it on the platform. June 26, 2012. Follow the Rules.

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Social Media Media Rules Guidelines 100

Hubspot

MARCH 15, 2017

If it sounds familiar, it might be because of a 2012 incident involving Apple, in which many iPhone app developers were using “ third-party advertising services guaranteeing top rankings, ” according to AdWeek. There’s a reason, after all, why the HubSpot Email Marketing Software prohibits the use of purchased or third-party lists.

Copyright 75

Copyright Classified Ads CAN-SPAM Amazon 75

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. 9) Social media & blogging generate real customers.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Hubspot

AUGUST 26, 2012

Here at HubSpot, we've been super busy preparing for INBOUND 2012. While we at HubSpot do love our social media metrics , we can see his point when it comes to customer service. The HubSpot blog once again has the honor of bringing you this week's Facebook update. Still, these numbers are down overall from Q1 2012.

Social Media 28

Social Media Ideal Customer Profiles Social Marketing Service 28

Hubspot

AUGUST 7, 2015

In the beginning, there were blogs. Then about 500 years passed and there were blogs. The very existence of content marketing was predicated on the ability of any company, anywhere to start a blog. Build as big of an audience as you can to center their attention on your website and your blog, and the conversions will come.

Content Marketing 28

Content Marketing Planning Trends Advertising Mediums 28

Webbiquity

OCTOBER 16, 2012

Is blogging coming back or trailing off? Social networks and blogs In the U.S 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Social media and blogs reach 80% of all U.S. MindJumpers ).

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Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 2, 2012

Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. By creating quality content, you'll give your company the opportunity to be seen by reporters who may want to link to your story for their article. What 2012 Is Indicating.

Content 28

Content Tagging Hubspot Public Relations 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Most effectively use Twitter advertising?

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Hubspot

MARCH 24, 2013

Read the full article at CNN Money. Read the full article at HubSpot. It seems that Twitter’s most iconic marker may soon find its way into Facebook timelines across the globe. This new addition to Facebook may have an impact on how marketers approach their social media strategies on Facebook, Twitter, and Instagram.

Facebook 28

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Hubspot

DECEMBER 23, 2013

In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media. HubSpot has a lot of content development resources to help you create your calendar here and here.

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Campaigns Advertising Agencies Sample Social Media 28

Hubspot

APRIL 17, 2012

In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. Speaking of Twitter, have you played around with Twitter's new embeddable tweets feature? 5 Categories of Social Proof.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

SEPTEMBER 11, 2013

This article originally appeared on LinkedIn Today. You write an article. Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts. More on some of the other influencers later in the article; first some background.

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SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. Their blog generates six figures in traffic value every month and they get over 40,000 visitors to the site monthly. They also have their own tutorials, blog articles, and learning materials so that you can quickly turn into an SEO specialist. Pretty amazing, isn’t it?

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

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Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 27, 2012

Depending on your audience, this could actually be a good time for a new blog post, video release, or email. Now, their 2012 design plans include tweaked homepage versions for all major holidays from Valentine’s Day on. Maybe your audience just prefers to use Twitter more on the weekends. Connect with HubSpot :

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Hubspot

DECEMBER 11, 2013

Along with the acquisition of Instagram in 2012, this change in Facebook’s EdgeRank algorithm is but a piece of the shift Facebook has been making toward promoting more visual content. The 3 Most Important Twitter Updates of 2013. 1) Twitter (finally) went public. At the time of its IPO, Twitter hadn''t made any money.

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Hubspot

AUGUST 28, 2012

I know that at HubSpot, we’re currently busy hosting our INBOUND 2012 conference (seriously -- it's happening RIGHT NOW). Certain people may only follow you on Twitter. Write articles for your business blog that help your attendees plan and prepare for your event, and of course, share them in social media!

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

JANUARY 29, 2014

Next, take the same approach with Facebook, Twitter, and YouTube. Download and show your boss HubSpot’s 2013 State of Inbound Marketing report, which clearly shows that social media marketing is on the rise. If it''s not, you could be asked to leave. If your brand is the "first one in," it won’t be alone for long.

Social Media 28

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Hubspot

OCTOBER 25, 2012

An article on The Awl about the history of Seventeen magazine -- which was actually the inspiration for this blog post -- highlighted the magazine's target persona back in 1950. In addition to being very responsive on their Twitter account , Zipcar uses it's Facebook account to answer questions and host contests with its followers.

Buyer Personas 28

Buyer Personas Paid Search Agency Companies Multi-Channel 28

Hubspot

APRIL 18, 2012

Are they active on Twitter, Facebook, or other social networks? In the example below, which is a screenshot of the HubSpot homepage from early 2011, we asked new visitors to self-select their persona choosing from HubSpot's two main buyer personas -- business owners and marketing professionals.

Design 28

Design Marketing Websites Buyer Personas Case Study 28

Hubspot

OCTOBER 19, 2012

so I could officially bust them in this blog post. TechCrunch reports Twitter has 170 million active users, and Google+ has 100 million. For a little help evaluating the usefulness of new social networks, reference this blog post, " 8 Questions to Evaluate Whether That New Social Network Is Worth Your Company's Time.".

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Hubspot

MARCH 15, 2012

The results of the Local Consumer Review Survey (2012) are in, and Search Engine Land pulled out some interesting pieces of data around the impact of online reviews on consumers' purchasing decisions. you can learn how to optimize your presence in this blog post about improving your Yelp! Leverage Your Blog. Survey says: Very!

Case Studies 28

Case Studies Case Study Paid Search Agency User-Generated Content 28

Hubspot

OCTOBER 27, 2020

And you can't swing a spreadsheet without hitting an article about SEO that's either misleading, or just plain wrong. Think of it like a buffet — take a few things from the podcast section, enroll in a course or two, subscribe to three or four blogs. HubSpot's first season of Skill Up is all about SEO. you get the drift.

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Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

DECEMBER 19, 2016

Video content has exploded on social media: Videos are watched by 82% of Twitter users , and 100 million hours of video are watched on Facebook every day. You're in luck, because I just got my hands on a pair of Spectacles to experiment with for this blog post. Looking for the inside scoop on this launch?

Word of Mouth 28

Word of Mouth Social Media Buzz Marketing & Strategy 28

Hubspot

JUNE 29, 2012

7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity. 13) 17% of the top 1000 search terms on Twitter "churn over" on an hourly basis. Source: Twitter ) Twitter is all about novelty and news. Publish more frequently and focus on timely content to appeal to Twitter's hungry users.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Hubspot

APRIL 27, 2012

You're a savvy inbound marketer, so you maintain a business blog that features articles about painting tips and tricks. She comes across your blog post entitled "10 Popular Nursery Room Color Schemes for 2012" as a result of a Google search, and she clicks through to read it. But what does a landing page look like?

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. Medium was designed to be a platform where anyone could read, share, and exchange ideas on a vast range of topics in the form of “stories,” or blog articles. Why Publish on Medium?

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

MAY 3, 2012

Think about it: marketers are being asked to adopt new technologies at a rapid rate, experiment with mobile apps , be active users on current and emerging social platforms, blog like they've never blogged before. According to a 2012 NACE survey , an all-time-high of 58% of interns are hired full-time after the internship has ended.

Work Management 28

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Hubspot

MAY 29, 2014

For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile. 4) Internet use was up 9% in 2013 compared to 11% in 2012. hours on Twitter and 9 hours on Facebook.

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Hubspot

MARCH 19, 2020

In this blog post, we'll highlight what you should be experimenting with and which tools can help you. For example, we might test one of our ebooks on Facebook against one of our ebooks on Twitter. At HubSpot, this means we send different content to small business owners than what we send to nonprofit marketers, for example.

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Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

chiefmartech

FEBRUARY 19, 2018

Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “ a blog for marketing technologists.” But looking back over 10 years, I’m surprised and gratified by how well some of the other ideas that emerged on this blog have fared. Happy anniversary, dear martech readers. 1,918 on Indeed.

Work Management 68

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Hubspot

MAY 19, 2020

While family and friends connect on sites like Facebook, Instagram, or Twitter; professionals are networking all over LinkedIn. Check out this blog post which highlights need-to-know social media trends. Learn more about why you need social media fans and followers who won't even become customers in this blog post.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

Hubspot

JANUARY 1, 2013

2012 was an amazing year in marketing. To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7

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