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Top 10 marketing automation tools every marketer must have

ClickZ

Marketo is a multi-functional cloud-based marketing automation software that enables businesses to drive revenue with lead management and mobile marketing. Launched in 2012, LeadSquared is a marketing automation tool that helps to drive leads effectively through a company’s sales funnels. Support is available online and 24 X 7.

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Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

Combo of scalability, talent, SaaS, open source & APIs, inbound marketing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. 3) why @marketo ? Why the marketing tech explosion?

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Marketing Automation 101 by Jon Miller, Marketo. #1 Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Here they are: 1.

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The Top Marketing Automation Posts of 2013

Adobe Experience Cloud Blog

Marketing Automation 101 by Jon Miller, Marketo. #1 Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2 Here they are: 1.

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Social Fresh CEO Jason Keath Talks Pinterest, Visual Content, and the Importance of Mobile in Social

Adobe Experience Cloud Blog

There’s Pinfluencer, there’s Curulate, there are a few software solutions out there but there’s not a great API so it’s kind of a Wild West right now. M: What is your focus for the rest of 2012 and what can we expect from Social Fresh in 2013? Jason: 2012 has been interesting for Social Fresh because we moved online.

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Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Everstring is relative newcomer to the B2B predictive modeling arena, founded in 2012 but only seriously entering the market after it received $12 million in Series A funding last August. A real-time API can integrate with other CRM and marketing automation systems. Fit scores alone are much more limited.

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Category Creators Episode 1 Transcript

Metadata

And then, we did believe we could build a new category, and then I think it took us 12 years to become the leader, that took all the way until 2012, which led Oracle to buy the company, just like they bought Eloqua. Godard: You can just put that in the API, but then you don’t get the credibility of being there. Godard: Yeah.

Eloqua 59