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SAS Unveils High Performance Analytics Technology

Customer Experience Matrix

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. What SAS specifically presented was a re-engineering of its core analytical procedures to run in “shared nothing” multi-processor environments.

Analytics 120
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The average enterprise uses 91 marketing cloud services

chiefmartech

This is exactly what I was writing about last year in 5 Disruptions to Marketing, Part 2: Microservices & APIs. 183 in Meeker’s report); Lock-in — the ability to change vendors — was the least of buyers concerns back in 2012. From 2012 to 2015, the #1 concern with the cloud has been data security. And for good reason.

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Pay Attention to These SEO Trends in 2020 and Beyond

Moz

It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard. If you search the Google Knowledge Graph API for the company name, you can see how Google understands them: But what does this mean for SEOs?

SEO 93
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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium, founded in 2012, offers automated predictive analytics solutions based on its AI-powered analytics platform and exclusive LifeData targeting data warehouse. . “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times. What Versium Offers.

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AI-Driven Marketing Offers High Hopes to B2B Firms

Versium

Versium, founded in 2012, offers automated predictive analytics solutions based on its AI-powered analytics platform and exclusive LifeData targeting data warehouse. . “Versium has the data on all those individuals as well as predictive analytics and modeling,” she told the E-Commerce Times. What Versium Offers.

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I’ve joined HubSpot as VP platform ecosystem, and this is why

chiefmartech

As I noted in a post back in 2012 — Is marketing technology consolidating or diversifying? This means not restricting public APIs or throttling specific integration partners. They invest their precious time and money to attend the conference to learn, grow, and network in a vendor-neutral environment.