Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why Nativo?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What is the source of the largest share of social traffic to websites? Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

MAY 23, 2017

They won’t know where you got the article from, making dark social a form of referral traffic that is attributed to the wrong channel. The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular.

Branding 129

Branding Brand Identity Marketing Analytics Tools Traffic 129

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Davide Savenije: B2B has seen a lot of volatility in search and social media traffic, particularly in the last couple of years. It’s gotten more polarizing on those platforms.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Do what works for you. Notifications.

Youtube 121

Youtube Lead Scoring Lead Ranking Ad Frequency 121

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Use data analytics to discover more about who they are, what problems they face, when and where they spend their time online, and keep listening on social media to learn what questions they have.

Content Marketing 260

Content Marketing Branding Brand Identity Marketing Agencies 2 260

Vision Edge Marketing

DECEMBER 14, 2011

If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation. Improve your marketing organizations data, analytics, and measurement skills. Analytics is the missing link that enables marketers to truly leverage these investments.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. But data from Cisco suggests that overall web traffic has grown more than 30% in the last year. Big chunks of that web traffic growth is bypassing search altogether. Mobile traffic continues to roughly double every year.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Make sure all content has proper sharing integrations so that your messages can be emailed, saved, tweeted, and shared via social media channels.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Take, for instance, this piece on how to write a white paper.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. 2023 is here, and what do we have ? YouTube has more than 2.6

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

markempa

JULY 22, 2013

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. He also decided email is how they would “primarily drive traffic to the website.”.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

Valasys

OCTOBER 18, 2023

Google Analytics has played a pivotal role in the digital landscape by providing invaluable insights into website and app performance. From tracking website traffic and engagement to analyzing e-commerce transactions and customer journeys, Google Analytics remains an indispensable tool for marketers, website owners, and data analysts.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Envy

NOVEMBER 29, 2017

Improbable Twitter: @Improbableio Founded: 2012 Based : London, UK Funding : Series B, $554 million. Field and innovation : Ravelin are hitting the sweet spot in fraud analytics by utilizing machine learning. Wandera Twitter: @wandera Founded: 2012 Based : London, UK Funding : Series C, $53.5 Pretty cool!

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

Zoominfo

AUGUST 9, 2018

Predictive analytics software will be a big early-growth category for machine-learning applications. billion worldwide in 2019, up from $2 billion in 2012 ( source ). Here’s what you need to know: 1 in 10 blog posts are compounding, meaning organic search increases their traffic over time ( source ). It’s expected to reach $6.5

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). Deeper analysis of site, brand, and page level performance, associated to organic search traffic, will be even more critical moving forward.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Marketing Insider Group

AUGUST 30, 2019

When I looked at SAP’s analytics, I realized that almost none of the early-stage, unbranded searches were reaching the company’s website. I dug into the data from the previous campaigns to find more than a 95% bounce rate, zero organic search traffic, and no social shares on many of these landing pages.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Customer Experience Matrix

JANUARY 19, 2016

The company had been doing this and programmatic ad buying since its start in 2012. A content analytics engine automatically classifies existing content without manual tagging. The actual fees are based on traffic volumes and channels supported. The content sequencing engine is a more recent addition.

Automation 120

Automation Classified Ads Paid Search Agency Multi-Channel 120

Hubspot

AUGUST 13, 2015

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. What's Up With Those Big Bumps in 2012 and 2013? Why Do More Subscribers Lead to More Traffic?

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Hubspot

APRIL 27, 2016

You’ve noticed a dip in website traffic. Keep in mind that Google updates its algorithm between 500 and 600 times per year — and that doesn’t even include the major updates such as Panda (2011's emphasis on strong content) and Penguin (2012's crack down on over-optimizing and keyword-based anchor text). First thing: Don’t panic.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Brandwatch Marketing

JANUARY 7, 2019

The network was bought by Facebook on 9 April 2012, for $1 billion. 75% of Instagram users are outside the US, with just 17% of desktop traffic to Instagram coming from the United States. Instagram history statistics. Instagram launched on October 6, 2010. At the time, Instagram had only 30 million users. Instagram user statistics.

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

KoMarketing Associates

MAY 27, 2014

That being said, there are a few steps you can take to help identify if your site was hit: Analytics – The first thing to do is check your analytics for any big shifts in organic traffic. The key to evaluating traffic is to look at your normal traffic trends.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Tomorrow People

SEPTEMBER 11, 2012

Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. (In fact, we were named HubSpot's ‘ International Partner Agency of the Year ’ in August.).

Hubspot 120

Hubspot Advertising Agencies Marketing Management Inbound Marketing 120

Contently

DECEMBER 22, 2017

In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.” There are two main ways for readers to share content online: use a share button or copy and paste the link.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Webbiquity

JANUARY 19, 2016

80% of marketers use these as primary success metric; 56% base social success on website traffic. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Audience size (61%) and website traffic (56%) round out the top three. V3B Blog ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Hubspot

APRIL 21, 2020

Review your analytics and look for the posts that are generating the most views, shares, and leads, to determine how you can replicate that success. For instance, use web analytics to identify your blog's sweet spots. Editor's note: This post was originally published in December, 2012 and has been updated for comprehensiveness.

Tips 69

Tips Content SERP Custom Publishing 69

ClearVoice

MARCH 7, 2020

Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. KPI – A key performance indicator (KPI) is an analytic used to measure the performance of social media campaigns. Instagram is a part of Facebook’s family of brands.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Pearl Digital Marketing

OCTOBER 13, 2019

This is where our definitive guide comes in, and we’ll give you all of the tools you need to get a steady flow of organic traffic and boost your page ranking below. Page Layout Algorithm – This update to Google’s algorithm came out in 2012, and it targeted pages that features too many static ads.

SEO 72

SEO Domain Mobile Marketing Keywords 72

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Early analytics from the site shows a significant improvement in traffic and time spent on the site. Here is what the data says…. Click to enlarge. Content Marketing.

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. And there’s nothing worse than slaving away on a blog post you’re SURE will drive tons and tons of traffic and then…*crickets.*.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

markempa

JUNE 24, 2013

This type of test resulted in a 90% increase in traffic for one marketer. So, if you need a few more ideas on what to test, check out this video from Optimization Summit 2012 – 30 Ideas in 30 Minutes: Rapid-fire tips and techniques to help you solve your most challenging problems. Think that’s too small? Think again.

Optimization 120

Optimization Buy Thought Leadership Planning 120

Strategic-IC

APRIL 6, 2022

Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. With Dark Social, you’ll see site traffic like this, but have no visibility into what sparked that visit or enquiry originally. That’s what makes today’s sales funnel ‘dark.’” - Mark Schaeffe r.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

B2B Marketing Traction

JANUARY 15, 2013

According to a recent blog by MarketingProfs, Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” use real time data to target content; 2.)

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120