Navigate the Channel

AUGUST 3, 2023

Much of the advice about presentation tools focuses on new tech, but let’s start this by reminding you that you are the best or worst presentation tool. Tip 3 If you haven’t considered Prezi as a presentation software since its 2011-2012 debut, you might want to take another look—depending on your presentation goal and audience.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Fortunately, there are now tools that allow even the design-challenged to produce professional-looking infographics. Infographic Creation Tools. 1) Piktochart. Google Review Count: 3,600,000. 2) Infogram.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

Customer Experience Matrix

FEBRUARY 29, 2012

I spent the early part of this week at SAS ’s annual analysts conference, where the company reviewed the past year and presented its vision for 2012. The story this year was simple: “big data”, and SAS’s “high performance analytics” approach to taming it. We’ll see whether they make one.

Analytics 120

Analytics Paid Search Agency Enterprise Management Conference 120

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. GA4 is the predominant tool for measuring website performance and user behavior. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA).

Marketing Analytics Tools 79

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 79

Customer Experience Matrix

NOVEMBER 27, 2013

When your only tool is a hammer, everything looks like a nail. Functionally, the system is organized into layers for data loading, database management and analytics, and data consumption, which is exactly the model you’d expect from a CDP. Aginity also provides some analytical and customer management features of its own.

Marketing Management 120

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 120

Marketing Insider Group

JANUARY 24, 2022

Video is an especially useful content marketing tool for SaaS companies because it’s an engaging way to break down the highly technical and often complex topics they cover for customers. Two SaaS brands that have done this exceptionally well are Moz and Ahrefs, two of the industry’s leading SEO software tools. Image Source.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Webbiquity

JULY 26, 2019

Before walking through the essential building blocks, here’s a quick primer on mature technologies like OLAP and new business intelligence (BI) tools. Without these types of next-gen tools, organizations will be spinning their wheels trying to make sense of their vast untapped knowledge. Traditional BI vs. Modern BI.

Digital Transformation 165

Digital Transformation Marketing AI Paid Search Agency Analytics 165

Ambal's Amusings

FEBRUARY 29, 2012

2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. Brainshark : Online and Mobile Video Presentation Tool. Brainshark is an interesting content marketing tool that enables you to easily create, share and track online and mobile video presentations. Analytics is key in any online content marketing. About Brainshark.

Tools 100

Tools Planning Content Marketing Content 100

Convince & Convert

AUGUST 8, 2019

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. analytics Click To Tweet. That was in 2012, when messengers were less popular. And he was right, of course. Image via RhythmOne. We also looked at the lead figures for a recent webinar.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Ambal's Amusings

MAY 2, 2012

Content Marketing Tools Series #6 Pinterest. 2012-05-02T09:54:00Z. 2012-05-02T09:55:00Z. According to a study by RJMetrics , an e-commerce analytics platform, the most popular board categories in Pinterest are home (17.2 Pinterest is a great tool to connect the dots between a physical location and online presence, i.e

Tools 100

Tools Planning Content Marketing Work Management 100

Vision Edge Marketing

DECEMBER 14, 2011

If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation. While the work associated with the planning effort is extremely important, the resulting document isn’t a useful day-to-day tool. Focus on outcomes rather than outputs.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Content Marketing Institute

NOVEMBER 20, 2017

You just have to know that there are AI-powered tools that do things you weren’t capable of doing before that can now start to inform your strategy,” Paul says. Assume a tool either exists or is being built that can enhance what you do in that area. One free AI tool anyone can use for this purpose is IBM Watson Analytics.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Utilize marketing automation tools to manage your lead generation efforts and content distribution strategy.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic. Shadow traffic —real traffic that your analytics misses.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Do what works for you. Notifications.

Youtube 120

Youtube Lead Ranking Lead Scoring Ad Frequency 120

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. In 2024, it’s time to truly know your audience by tapping into data.

Rules 148

Rules Planning Brand Identity Branding 148

Sana Commerce

JUNE 16, 2023

Extended support for Dynamics AX 2012 ended on the 10th of January 2023. The end of life for Microsoft Dynamics AX 2012 R3 was preceded by a period of mainstream support, which will continue until October 12, 2021. The good news is that with the right partners and tooling, the process can be fairly painless.

Enterprise Management 52

Enterprise Management Work Management Deliverability Digital Transformation 52

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. It’s a great tool to see if you reach the right audience with your video content. YouTube keyword tool can help you choose the right keywords for titles. No one likes click baits, you know.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Convince & Convert

MAY 23, 2017

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular. Five percent were attributed to direct by Google Analytics, even though the sign-up page was not accessible anywhere on the website.

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. But popular apps like Yelp, Foursquare, Where and Waze—not to mention tools like Apple’s Siri—allow consumers to find the information they need without ever interacting with Google. Image via Wikipedia.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

TrustRadius Marketing

MAY 3, 2022

Data warehouse implementation generally takes around 6-9 months , and implies developing and deploying a data warehouse to gather and structure company’s data for analytical querying and reporting. Sciencesoft 2022) 76% of executives noted that they are investing more in 2021 in their analytics platforms. Yellowbrick 2021).

Statistics 98

Statistics Budget Programs Distribution Trends 98

Valasys

OCTOBER 18, 2023

Google Analytics has played a pivotal role in the digital landscape by providing invaluable insights into website and app performance. From tracking website traffic and engagement to analyzing e-commerce transactions and customer journeys, Google Analytics remains an indispensable tool for marketers, website owners, and data analysts.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Martech

MARCH 1, 2023

Below are some examples: With web and mobile analytics , a retailer can recommend products to customers based on their browsing and purchasing behavior, as they are more likely to purchase items relevant to their interests and needs.

Touchpoints 110

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 110

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Data analytics have come a long way as a powerful tool for editors to know what their audiences care about. In general, we have more data than ever on our audiences.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

KoMarketing Associates

JANUARY 23, 2014

25 Outstanding Content Marketing Tools For Your Brand. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. 25 Outstanding Content Marketing Tools For Your Brand. 10 of the Best B2B Internet Marketing Infographics of 2012. Hope you enjoy!

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Vidyard

JUNE 30, 2021

About Media One Media One Creative was founded in 2012 as a digital video agency and creative production house by our two founders: Derek G. Vidyard helps any business professional create and share custom videos to deliver their message in a more personal and impactful way through its free and pro tools. Rider & Corey Peck.

Video Marketing 65

Video Marketing Paid Search Agency Business Broadcasting 65

Customer Experience Matrix

MAY 21, 2015

Teradata argues that many digital marketing departments still function independently of relationship marketing groups and therefore want their own tools. Teradata’s marketing applications also extend beyond standard marketing automation to include marketing resource management and analytics.

Resource Management 120

Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Envy

NOVEMBER 29, 2017

Improbable Twitter: @Improbableio Founded: 2012 Based : London, UK Funding : Series B, $554 million. Field and innovation : Ravelin are hitting the sweet spot in fraud analytics by utilizing machine learning. Wandera Twitter: @wandera Founded: 2012 Based : London, UK Funding : Series C, $53.5 Pretty cool!

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Zoominfo

AUGUST 9, 2018

Predictive analytics software will be a big early-growth category for machine-learning applications. billion worldwide in 2019, up from $2 billion in 2012 ( source ). 94% of marketers said a tool that provides continuous, autonomous optimization across channels would be appealing to them ( source ). It’s expected to reach $6.5

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

SmartBug Media

MARCH 17, 2020

The online community of webmasters and marketers were shocked and concerned by Google Webmaster’s admission to the existence of Negative SEO back in 2012. The “link disavow” feature rolled out in October 2012 was Google’s public answer to concern about Negative SEO. Again, a tool like SEMrush is invaluable.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Tomorrow People

SEPTEMBER 11, 2012

Without the complex marketing analytics tools HubSpot software gives Tomorrow People and our clients, the inbound marketing and content marketing campaigns we carry out would be impossible. It will be easier to create landing pages , even if you can’t use HTML, with simple ‘drag and drop’ building tools. The cherry on the cake?

Hubspot 120

Hubspot Advertising Agencies Marketing Management Inbound Marketing 120

Contently

DECEMBER 22, 2017

In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.” There are two main ways for readers to share content online: use a share button or copy and paste the link. Out of the dark.

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152