KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. You can never stop learning and sharing. Mike Pickowicz.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Marketing Insider Group

DECEMBER 18, 2023

You’re aiming to engage, inform, and ultimately, convert. With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its analytics also allows real-time monitoring of time spent with your brand’s content.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Customer Experience Matrix

DECEMBER 10, 2013

In fact, the people most surprised by this news will probably be the folks at Woopra itself, which positions itself as “an insight company” and has deep roots in traditional Web analytics. On the other hand, Woopra does distinguish itself from conventional Web analytics vendors by stressing the fact that it tracks individuals, not Web pages.

Ideal Customer Profiles 120

Ideal Customer Profiles Analytics Top of Funnel Marketing Management 120

Webbiquity

JULY 26, 2019

This is because simply gathering vast amounts of data doesn’t necessarily mean that information will yield valuable insights. Collecting large quantities of raw information is undoubtedly a prerequisite to getting value from data. Artificial intelligence (AI) offers the most potential for companies’ analytic initiatives.

Digital Transformation 165

Digital Transformation Marketing AI Paid Search Agency Analytics 165

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. ON24 added the Analytics and Content Engine to its digital engagement solutions platform. Unsurprisingly, the system ID’d mostly non-white men.

Marketing AI 77

Marketing AI Paid Search Agency Lead Ranking Psychographics 77

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Moreover, the company used surveys to collect information on what users enjoyed and preferred. Check your analytics to see how often your videos are appearing in the Trending tab. Notifications.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

Marketing Insider Group

JANUARY 24, 2022

Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Convince & Convert

AUGUST 8, 2019

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. analytics Click To Tweet. That was in 2012, when messengers were less popular. And he was right, of course. Image via RhythmOne. We also looked at the lead figures for a recent webinar.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Onalytica B2B

SEPTEMBER 7, 2018

Key Topics: International Business, Business Development, Business Intelligence, Marketing, Digital Marketing – Social Media Marketing, Personal Branding, SEO, Content Marketing & Analytics. 1 Oncology Pharmaceutical Company in Bangladesh in 2012. Location: Bangladesh. Communication Skill. Particular Industry Knowledge and.

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Vision Edge Marketing

DECEMBER 14, 2011

If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation. Improve your marketing organizations data, analytics, and measurement skills. Analytics is the missing link that enables marketers to truly leverage these investments.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. This information allowed them to tap into a partnership with the pet sitting network Rover.

Rules 148

Rules Planning Brand Identity Branding 148

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic. Shadow traffic —real traffic that your analytics misses.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Limit the number of fields in your online submission form; but ask only for the most important information.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. But popular apps like Yelp, Foursquare, Where and Waze—not to mention tools like Apple’s Siri—allow consumers to find the information they need without ever interacting with Google. Image via Wikipedia.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Sana Commerce

JUNE 16, 2023

Extended support for Dynamics AX 2012 ended on the 10th of January 2023. The end of life for Microsoft Dynamics AX 2012 R3 was preceded by a period of mainstream support, which will continue until October 12, 2021. Business Intelligence and Analytics : Microsoft Dynamics 365 incorporates advanced analytics and reporting capabilities.

Enterprise Management 52

Enterprise Management Work Management Deliverability Digital Transformation 52

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Whatever the niche you want to expand into, you need to create content that informs your potential customers, helps them conquer their challenges, and answers their questions. And use influencers and employees to share it out.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Cory Sekine-Pettite: The core business of it hasn’t changed in terms of providing vital information; it’s just how we get it to people and how they consume it that has changed.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Convince & Convert

MAY 23, 2017

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular. Five percent were attributed to direct by Google Analytics, even though the sign-up page was not accessible anywhere on the website.

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

Valasys

OCTOBER 18, 2023

Google Analytics has played a pivotal role in the digital landscape by providing invaluable insights into website and app performance. From tracking website traffic and engagement to analyzing e-commerce transactions and customer journeys, Google Analytics remains an indispensable tool for marketers, website owners, and data analysts.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

KoMarketing Associates

JANUARY 23, 2014

It had me thinking about the fact that while our job as B2B marketers is getting more challenging, so much more information is accessible to us for analysis and strategic development. However information overload is a constant challenge to overcome as well. 10 of the Best B2B Internet Marketing Infographics of 2012.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Envy

NOVEMBER 29, 2017

Improbable Twitter: @Improbableio Founded: 2012 Based : London, UK Funding : Series B, $554 million. Field and innovation : Ravelin are hitting the sweet spot in fraud analytics by utilizing machine learning. Wandera Twitter: @wandera Founded: 2012 Based : London, UK Funding : Series C, $53.5 Pretty cool!

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Detailed and analytical: understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager. This makes marketing and sales more relevant.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. Data: SessionM can gather customer behaviors on Web and mobile apps from its own tags or using feeds from standard Web analytics tools.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

6sense

JUNE 14, 2016

So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Takeaway: Segmentation analytics are NOT predictions. “Doesn’t every predictive vendor have intent data?”

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Ambal's Amusings

FEBRUARY 29, 2012

2012-02-29T06:15:00Z. 2012-02-29T06:15:00Z. Brainshark on-demand video presentations – which you can create quickly and easily – provide a high impact, low cost means of communicating important and timely information. Analytics is key in any online content marketing. MicrosoftInternetExplorer4.

Tools 100

Tools Planning Content Marketing Content 100

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. contact information. But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers? company backgrounder.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. The Biggest LinkedIn Updates of 2012. The Biggest Foursquare Updates of 2012. The Biggest Google+ Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. — Ekaterina Walter (@Ekaterina) December 19, 2012. Our newsfeed mentalities have changed the way that we think and consume information. — Clayton Hove (@adtothebone) June 17, 2012. " #inbound14.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Marketing Insider Group

AUGUST 30, 2019

The only information he could find was about the company’s products. And uh, of course I accepted that challenge to move SAP from a product-centric to a more customer-centric company through inspiring, informative, and useful content. So I used this information to propose they give me half their landing page budget.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

KoMarketing Associates

DECEMBER 27, 2016

Also known as “Position Zero,” the Answer Box provides those searching Google with a snippet of information that’s designed to give them a quick answer to their query. By adding AMP functionality (and Analytics tracking) to their blog, we saw an immediate uptick in mobile traffic. From Kristen Vaughn.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

SmartBug Media

MARCH 17, 2020

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. The online community of webmasters and marketers were shocked and concerned by Google Webmaster’s admission to the existence of Negative SEO back in 2012. And, fewer still, who actually succeed.”

SEO 66

SEO De-duplication Click Fraud Banner Ads 66