Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. 5) Tailored Trends.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

FEBRUARY 15, 2018

For a long time, keyword rankings were a staple part of any SEO campaign. Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. Keyword Rankings are Inaccurate. Bonus points if you remember Authorship snippets (circa 2012).

Google 39

Google Marketing Analytics Tools Keywords Top of Funnel 39

Hubspot

NOVEMBER 11, 2020

Blog analytics. In this post, we'll cover: What blog analytics are. Why Blog Analytics Matters. Readership engagement (by measuring time on page , bounce rate , social shares and comments , and subscriber count ). Blog Analytics Metrics and Insights. Why they matter. What metrics to measure.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

AUGUST 13, 2015

On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years. So I pulled traffic and subscriber data for the HubSpot Blog over the past several years to see how those numbers correlate.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

MAY 16, 2012

A dark side where email spammers, poor segmenters, and keyword stuffers live trying to pass off their activities as marketing. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases. — Lori Philo-Cook (@PhiloCook) May 14, 2012. — Joy(@JoyonCapeCod) May 14, 2012.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

APRIL 27, 2016

Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? Whether you’re using Google Analytics or a marketing automation tool such as HubSpot, double check to make sure you’re receiving the accurate performance data from your entire website.

Traffic 28

Traffic Marketing Websites Marketing Automation Services Eye-Tracking 28

Hubspot

JANUARY 14, 2013

1) Social Media Manager. According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. I f you aren't one of those businesses, it's time to ramp up your social media efforts.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. SEO (Search Engine Optimization) - With the help of keyword planning, keyword ranking, and other such organic practices, you try to increase the visibility of your website. How do I measure our social media performance? Pretty amazing, isn’t it? Using tools help you save time.

Online Marketing 236

Online Marketing Work Management Marketing Management Tools 236

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. Go ahead and tweet them now to show everyone that you're ready to take 2012 by storm. 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012. How will your business keep up? And, hey, no need to wait.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

MAY 8, 2013

On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. People were offering up Celtics tickets, cooking lessons, personalized rap songs, and, in my case, the @HubSpot Twitter account. how do I say this.

Social Media 28

Social Media Top of Funnel Media Work Management 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity. Connect with HubSpot :

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game. Are you using them?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

MARCH 30, 2012

7 Keyword Research Mistakes That Stifle Your SEO Strategy ". " 5 Actionable Insights to Extract From Your Landing Page Analytics ". Here's an example of what we mean: 3 Ways to Improve Your Social Media Marketing. Use your analytics to tell you what's working. Now for the meaty stuff. Take risks! Try out-of-the-box ideas.

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

JULY 20, 2015

Check out the top challenges from the reports in 2012 , 2013 and 2014. In the online space, keyword research can provide insights into a variety of critical audience behaviors, but don’t stop there. Use web analytics to understand how your audience interacts with your website and where improvements can be made.

Top of Funnel 28

Top of Funnel Content Marketing Planning Budget Programs 28

Hubspot

MAY 8, 2012

In the HubSpot blog's subscriber call-to-action, for example, we explain what the HubSpot blog covers -- "all of inbound marketing - SEO, blogging, social media, lead generation, email marketing, lead nurturing & management, and analytics" -- so visitors have a clear understanding of what they'll get from subscribing.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Single Grain

APRIL 4, 2022

Digital marketing analytics is crucial for every business. Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. TABLE OF CONTENTS: ↓ What Is Marketing Analytics? Why Do You Need an Analytics Agency?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52

ClickZ

JUNE 17, 2020

Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. The company used Acquisio Turing, ultimately achieving an increase in clicks of up to 20%, decreased CPCs by at least 20%, and saw a 10x increase in client conversions using Acquisio Social. #2: What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Google Analytics Academy. Advanced Google Analytics.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

EveryoneSocial

SEPTEMBER 25, 2023

We’ve entered a new paradigm that has social media at its center and relies on sharing content that can be consumed and engaged with on the networks. Back in the early 2000s (around the time Hubspot and other marketing automation tools emerged), the internet was still pretty new. Well, that’s what happened. Pretty good deal, right?

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

Hubspot

AUGUST 21, 2023

Whether you’re a product designer or a social media coordinator, everyone needs to be on the same page. HubSpot offers a free go-to-market kit that features an assortment of templates that help you organize each aspect of your strategy and keep key stakeholders informed on who is responsible for which task.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Webbiquity

FEBRUARY 13, 2012

Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. 7 Sure-Fire Signs Your SEO Sucks by HubSpot Blog. But SEO is changing. Example: “2.)

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

MARCH 31, 2020

Once you sign up, you can begin sharing content and, therefore, social media marketing on the platform. Promote your Pinterest account via your other social networks. Use keywords and hashtags in your posts (we’ll discuss these tactics in more detail later). Follow accounts you believe would want to follow you back.

Planning 101

Planning Paid Search Agency Work Management Marketing Management 101

Hubspot

AUGUST 21, 2017

In April, LinkedIn announced it had reached 500 million members, making it one of the most popular social networks for professionals and one of the top social networks overall. With new social networks sprouting up constantly, LinkedIn is a platform that often gets underutilized or put on the back burner. About LinkedIn.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

SmartBug Media

MARCH 14, 2019

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. Use Medium’s Built-In Analytics to Learn About Your Audience. Focus on Quality.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

OCTOBER 26, 2016

Some, like Search Engine Land (SEL), say that Excite “revolutionized how information was cataloged,” making it easier to find information “by sorting results based on keywords found within content and backend optimization.”. That November, Google Analytics launched, which is still used today to measure traffic and campaign ROI.

SEO 28

SEO PageRank Mobile Advertising Keywords 28

Hubspot

JANUARY 13, 2013

Google's algorithm changed by leaps and bounds in 2012, especially with its Penguin Update , which punishes websites that have accumulated bad, spammy inbound links over the years. In other words, StumbleUpon is an established, reputable social network, and links from this site will not hurt you in the SERPs. No more guessing!

Analytics 28

Analytics Digg Tools Mobile Advertising 28

Hubspot

DECEMBER 6, 2012

We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. But sometimes you get pure silence -- crickets, even -- in response.

Tips 28

Tips Content SERP Viral Marketing 28

Hubspot

AUGUST 9, 2018

Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics.

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

AUGUST 10, 2015

The study also found that demand is high for inbound skills, with significant growth seen in the number of roles seeking social media, content marketing, and digital marketing skills. The inclusion of Recruiter within the top five suggests that the need for social media skills extends beyond the marketing department.

Marketing Analytics Tools 28

Marketing Analytics Tools PPC Marketing Management Inbound Marketing 28

Online Marketing Institute

JANUARY 16, 2013

Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. Google Analytics – If you use Google Analytics, you have a goldmine of data available to you to inform your content marketing efforts. Its free for individuals too!

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

DECEMBER 11, 2013

How important are keywords and where do I put them now? Misconception #1: SEO is all about keywords and links. Keywords and links certainly play a role in SEO, but they aren''t the only factors. Everything from the mobile optimization of your site to the social virality of your content also influences your search rank.

SEO 28

SEO Lead Scoring Lead Ranking Correlation 28

Hubspot

JUNE 5, 2012

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. Take a look: With this tool, you're able to see exactly which keywords Google is seeing when it crawls your website -- the list you see above is just a snapshot. 5) HubSpot's Page Grader. 6) HubSpot's Marketing Grader.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Social Media Terms - A.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today. ” How to turn LinkedIn into a relationship filter by SmartBlog on Social Media.

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Hubspot

MAY 23, 2012

Let's say you already have a robust analytics package in place. Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. 1) Keyword Analysis - Keyword analysis should be the first step in any SEO process. Those factors should dictate what keywords you need to focus on.

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28