KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. Connect with Mike on Google+ and LinkedIn.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Martech

JULY 11, 2023

Since the initial release of Google Analytics 4 in late 2020, users have criticized the solution. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). No need to learn how Google thinks reports should be named or grouped!)

Marketing Analytics Tools 81

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 81

Contently

NOVEMBER 7, 2016

Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012.

Facebook 128

Facebook Rules Advertisements Advertising 128

Convince & Convert

AUGUST 8, 2019

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. analytics Click To Tweet. That was in 2012, when messengers were less popular. And he was right, of course. Image via RhythmOne. We also looked at the lead figures for a recent webinar.

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Just look at the integration of Google+ goodies into Google’s search results. But the move also signals Google’s sense of other social sites’ value to consumers. Image via Wikipedia.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Do what works for you. Notifications.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Make sure all content has proper sharing integrations so that your messages can be emailed, saved, tweeted, and shared via social media channels.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic. Shadow traffic —real traffic that your analytics misses.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Valasys

OCTOBER 18, 2023

Google Analytics has played a pivotal role in the digital landscape by providing invaluable insights into website and app performance. From tracking website traffic and engagement to analyzing e-commerce transactions and customer journeys, Google Analytics remains an indispensable tool for marketers, website owners, and data analysts.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Scoop.it

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. As Google says , “before making videos, create a content plan to ensure that your content both meets your brand’s goals and engages your intended audience.”

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Convince & Convert

MAY 23, 2017

The term was coined by Alexis Madrigal of The Atlantic in 2012, who then said we’re only seeing—and measuring—the tip of the sharing iceberg. That was in 2012, when messengers were less popular. Five percent were attributed to direct by Google Analytics, even though the sign-up page was not accessible anywhere on the website.

Brand Identity 129

Brand Identity Branding Marketing Analytics Tools Traffic 129

Martech

JULY 7, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.”

Marketing Analytics Tools 102

Marketing Analytics Tools Analytics Google Advertising Agencies 102

Hubspot

JUNE 9, 2017

Google knows that -- and now, it wants to prevent that from happening to Chrome users. Last Monday, Google announced that it would further crack down on websites that feature intrusive ads like these. What's New in Google Ad Blocking. To repeat our earlier spoiler, it’s not Google’s intent to do away with ads completely.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Contently

MARCH 30, 2020

We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Take, for instance, this piece on how to write a white paper. It’s consistently generated 3,000 pageviews per month for the past 8 years and driven thousands of newsletter subscribers and leads.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Crimson Marketing

APRIL 1, 2015

That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

Navigate the Channel

AUGUST 3, 2023

Tip 2 If you are creating a presentation with other presenters, such as a building materials sales or marketing team, and your strength is collaboration and brainstorming with others, consider Google Slides. Part of the Google Workspace office platform, Google Slides was envisioned as an alternative to Microsoft Office’s PowerPoint.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. The site gets dropped once Google surmises the site’s owner may be trying to “game the system.”. What does Google say about Negative SEO?

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

FEBRUARY 15, 2018

All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. The first major update that changed this was Google move to encrypted search and the dreaded appearance of “not provided” within Google Analytics.

Google 39

Google Marketing Analytics Tools Keywords Top of Funnel 39

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy. .

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past 12 months alone, we have seen several changes in Google Search — each impacting how we plan, implement, and report on campaigns.

SEO 93

SEO Marketing AI Trends SERP 93

BOP Design

MARCH 2, 2022

The very first version of Google Analytics was released in 2005, taking on a few iterations before becoming the Universal Analytics standard for website tracking in 2012. Then, in early 2020, Google started beta testing an “App+Web Property” as an evolution to their tracking system. GA4 Acquisition Overview.

Marketing Analytics Tools 102

Marketing Analytics Tools Comparison Analytics Google 102

Parse.ly

DECEMBER 28, 2020

There’s a big blind spot in the world of content analytics: direct traffic. Use this guide to learn where direct traffic comes from, clean up your source tracking, and keep your content analytics actionable. How to Attribute Your Direct Traffic with Content Analytics Software. Table of Contents. What Is Direct Traffic?

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. The Biggest LinkedIn Updates of 2012. The Biggest Foursquare Updates of 2012. The Biggest Google+ Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Google Review Count: 3,600,000. Google Review Count: 142,000. Google Review Count: 112,000. Google Review Count: 19,700. Infographic Creation Tools. 1) Piktochart. 2) Infogram.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

6sense

JUNE 14, 2016

d) you know that only companies that are “cloud-friendly” – i.e. use Amazon Web Services, Google Apps, and such – are the ones that will typically consider buying your cloud based security product. Takeaway: Segmentation analytics are NOT predictions. Now Acme Inc. is a company in your database but isn’t a current customer.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Pearl Digital Marketing

OCTOBER 13, 2019

The search engines (especially Google) change their ranking factors periodically. The most relevant updates from Google that have had the biggest impact on page ranking to date include: EMD Update – Launched in 2012, this update was a filter that took poorly done websites and dropped their search ranking.

SEO 72

SEO Domain Mobile Marketing Keywords 72

seo.co

JANUARY 20, 2021

If you’re still paying for old-school SEO tactics , you’re wasting your money and could damage your Google ranking. When the idea was new, SEO companies did use link farms, and websites rocketed to the top of Google. But that all changed when the Penguin algorithm dropped in 2012, and it’s changed several times since then.

SEO 69

SEO Link Building Keywords Click Rate 69

Valasys

JUNE 17, 2019

While keeping abreast with the trend that more companies are switching to AWS, Azure and Google Cloud Platform, Avi has evolved as a modern alternative to load balancing appliances. Avi Networks was found in 2012 & is worth 115 million now (as is depicted by Crunchbase Data).

Work Management 49

Work Management Marketing Management Acquisitions API 49

KoMarketing Associates

MAY 27, 2014

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. According to Moz , “Each year, Google changes its search algorithm around 500–600 times.” Algorithms – Google Inside Search.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

ClearVoice

DECEMBER 16, 2019

The Blackout Banner was also awarded three MMA Global Mobile Marketing Awards in 2012 for their efforts. Using a data analytics tool, such as Google Analytics can help you capture and analyze audience demographics , including international audiences. How to create a global marketing strategy with content.

Marketing Budget 75

Marketing Budget Marketing Strategy Marketing & Strategy Marketing Analytics Tools 75

KoMarketing Associates

AUGUST 29, 2013

Both Google and Bing offer structured data markup testing tools, which can help webmasters better understand if their implementations of markup are correct and how these search engines “see” marked up digital information. Authorship – Google Authorship aligns perfectly with content marketing efforts.

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Not Google, But Baidu, Qihoo 360 & Sogou. Google left Mainland China in 2010 due to censorship. year-over-year.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Valasys

DECEMBER 5, 2022

In 2000, Google launched its first Ad service- Google AdWords. 2012 – By now, it had over 1 billion users. As it had taken over Instagram in 2012, it also integrated Instagram ads. . 2018 – Facebook creates story ads and its own Facebook Analytics. . Advertisements became digitized.

Facebook 40

Facebook Paid Search Agency Ads API 40