Sana Commerce

MARCH 4, 2022

Omnichannel commerce combines multiple channels (e-commerce, brick-and-mortar locations, social media, etc) to offer a smooth and consistent customer experience no matter how they choose to purchase. That’s a 10% jump from 2012. Investing in data and analytics infrastructure. Challenges achieving omnichannel.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Contently

APRIL 19, 2016

New research from Forrester shows that 73 percent of adults say valuing their time is the most important thing a company can do to provide good online customer service. And 53 percent claimed they are likely to abandon an online purchase if they can’t find a quick answer to their question. And that means answers, fast.

Marketing Management 112

Marketing Management Service FAQ Forrester 112

ViewPoint

MARCH 6, 2012

Overall, it requires an understanding of the purchase process from the buyer's point of view. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

6sense

JUNE 14, 2016

So in effect the approach of look-alike modeling via a solution that can understand a ton of firmographics of an account and automate the math would able to accomplish segmentation analytics at scale. Takeaway: Segmentation analytics are NOT predictions. “Doesn’t every predictive vendor have intent data?”

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Versium

NOVEMBER 27, 2018

27, 2018 /PRNewswire/ — Versium , a market-leading predictive analytics company, today announced the appointment of Dillana Lim as Chief Operating Officer. Versium has been recognized as an industry leader and disruptor in trend reports by Forreste r and Gartner. REDMOND, Wash. , Nov.

Positioning 40

Positioning Paid Search Agency Product Cross-Selling 40

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28