ViewPoint

MARCH 6, 2012

Overall, it requires an understanding of the purchase process from the buyer's point of view. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Champion Content Marketing. Master Your Data Universe.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

MARCH 22, 2013

Previously -- we dug this up from an old blog post -- Facebook's policies regarding cover photos clearly stated that cover photos cannot include: Price or purchase information, such as “40% off” or “Download it at our website.”. By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. Brilliant!

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Marketing Insider Group

JANUARY 14, 2014

In addition to this I think how socially active a company is coupled with their desire to truly ‘engage’ their customers (as opposed to broadcasting to them) via these channels is also a useful measure. What are your thoughts on the opportunity to use your purchase history to improve customer experience versus privacy concerns?

Multi-Channel 100

Multi-Channel Forrester Loyalty CRM 100

Webbiquity

FEBRUARY 13, 2012

Discover how to use Google Analytics data, technical tweaks, website audits, keyword research, fresh content, social media activities and more for SEO success here in 20 more of the best SEO guides of 2011, a follow-up to 40 of the Best SEO Guides, Tips and Insights of 2011 (So Far) published last November. 90s SEO is not on that list.”

SEO 100

SEO Tips Best Practices Marketing Analytics Tools 100

Hubspot

AUGUST 27, 2012

Source: Forrester ) Tweet This Stat! 3) 75% of B2B companies do not measure or quantify social media engagement. of marketers are looking for analysis options, as well as other analytics options, in their social media management tools. 15) 53% of retailers plan to focus on web personalization engines in 2012.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. to be larger than email by 2012 doesn’t hurt, either. Metrics Integration Due to its online nature, social media is inherently measurable. I think that with what you referenced in your post will start popping-up all over. Is your biz ready?

Business 116

Business Paid Search Agency Social Media Analysis 116