ClickZ
JANUARY 22, 2020
Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Perfect for: Marketing analytics. Oracle Eloqua. Features flexible segmentation and transparent analytics. Perfect for: Content Marketing.
Customer Experience Matrix
APRIL 15, 2012
One of the things I’m enjoying about my new role as head of analytics at Left Brain DGA is being closer to hands-on marketing than I was as a consultant. Arguably all Eloqua clients would be relevant to marketing automation users, but the most relevant for true B2B would include Manufacturing, High Tech, and Business Services: And the detail.
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Customer Experience Matrix
JUNE 27, 2013
Price was $600 million, which is roughly in line with the 8x revenue paid for ExactTarget and Eloqua recently. Neolane announced $58 million revenue in 2012 and has been growing around 40% per year, which would yield about $80 million 2013 revenue.) The deal is not particularly surprising.
KoMarketing Associates
JANUARY 23, 2014
Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor.
Onalytica B2B
JANUARY 8, 2019
I also began working with CRM systems to enable database marketing efforts and lead results analytics. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I enjoy writing on a variety of B2B topics.
markempa
DECEMBER 29, 2011
In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. We took online marketing activities, leveraged their analytics and optimized – measure, take action and repeat. We are in the process of planning our 2012 webinar year. 61% send leads directly to sales.
ViewPoint
APRIL 17, 2012
” But in a recent post on the Sales Lead Management Group on LinkedIn, Kevin McArdle, the regional sales manager for Eloqua (Chicago), advocated that sales departments should take over lead gen and he makes the following points: Sales departments are responsible for revenue. Baking in analytics from the get-go is a winning strategy.
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