Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Do what works for you.

Youtube 123

Youtube Lead Ranking Lead Scoring Ad Frequency 123

Valasys

OCTOBER 18, 2023

Google Analytics has played a pivotal role in the digital landscape by providing invaluable insights into website and app performance. It enables businesses to track user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Just look at the integration of Google+ goodies into Google’s search results. But the move also signals Google’s sense of other social sites’ value to consumers. Image via Wikipedia.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” While campaign tracking helps identify some dark traffic, there’s a new wrench in the gears of our analytics: shadow traffic. Shadow traffic —real traffic that your analytics misses.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Hubspot

JUNE 9, 2017

Google knows that -- and now, it wants to prevent that from happening to Chrome users. Last Monday, Google announced that it would further crack down on websites that feature intrusive ads like these. What's New in Google Ad Blocking. To repeat our earlier spoiler, it’s not Google’s intent to do away with ads completely.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Navigate the Channel

AUGUST 3, 2023

If you want to develop a discussion around what’s being presented, a simple whiteboard—on which you can add suggestions and comments as you go—can be effective. Part of the Google Workspace office platform, Google Slides was envisioned as an alternative to Microsoft Office’s PowerPoint.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

Crimson Marketing

APRIL 1, 2015

That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Marketing SMB 100

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Hubspot

FEBRUARY 15, 2018

All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. The first major update that changed this was Google move to encrypted search and the dreaded appearance of “not provided” within Google Analytics.

Google 39

Google Marketing Analytics Tools Keywords Top of Funnel 39

Webbiquity

AUGUST 2, 2016

Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Tools Service 100

KoMarketing Associates

DECEMBER 27, 2016

With Google pushing HTTPS hard this year and the issue of online security becoming more important, we have been encouraging our clients to migrate to a secured site. Optimize Your Site for Google Answer Box. Google’s AMP Is Speeding Up the Web By Changing How It Works. We Analyzed 1 Million Google Search Results.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

ClearVoice

DECEMBER 16, 2019

The Blackout Banner was also awarded three MMA Global Mobile Marketing Awards in 2012 for their efforts. Using a data analytics tool, such as Google Analytics can help you capture and analyze audience demographics , including international audiences. How to create a global marketing strategy with content.

Marketing Budget 75

Marketing Budget Marketing & Strategy Marketing Strategy Marketing Analytics Tools 75

6sense

JUNE 14, 2016

d) you know that only companies that are “cloud-friendly” – i.e. use Amazon Web Services, Google Apps, and such – are the ones that will typically consider buying your cloud based security product. Takeaway: Segmentation analytics are NOT predictions. Now Acme Inc. is a company in your database but isn’t a current customer.

Enterprise Management 48

Enterprise Management Segmentation Intent Work Management 48

Webbiquity

JANUARY 19, 2016

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Social is viewed as the second-most effective digital tactic for customer retention, behind only email. believed it is linked very or somewhat effectively. Google Analytics) at 59%.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

KoMarketing Associates

JULY 27, 2016

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. Not Google, But Baidu, Qihoo 360 & Sogou. Google left Mainland China in 2010 due to censorship. year-over-year.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. Here, look at Facebook's own Facebook page, for an example: This update makes the job of a social media marketer much more efficient and effective. The Biggest Twitter Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. If you’re a small company planning to build up and expand your online brand, you can stay away from partnerships with influencers because it’s an effective strategy to find and engage the audience you’re looking for. Over to You.

Ad Building 98

Ad Building Brand Identity Branding Business 98

B2B Marketing Traction

JANUARY 15, 2013

, “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” Another cost-effective option for a site with older technology is to create a separate mobile site now, and address the legacy site later.

Mobile Marketing 100

Mobile Marketing Marketing Websites Marketing Analytics Tools Planning 100

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Valasys

FEBRUARY 4, 2020

NetWise Data LLC, which swears by the vision of ‘brand behind the brand’, has been helping companies like Bizo handle their B2B data & is a leading name in articulating B2B display audiences since 2012. There are no lengthy analytical processes involved in the interim. About NetWise.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

ClickZ

NOVEMBER 12, 2020

Facebook, Google and Amazon claim brand data entered into their databases is anonymized before it’s used, but this simply isn’t possible in supervised machine learning. Q) Big corporations like Facebook, Google and Amazon hook brands and sell their data just like with consumers, so how can they take back control of their data?

Privacy 105

Privacy Ad Exchange Marketing Management Ideal Customer Profiles 105

Marketing Insider Group

DECEMBER 15, 2011

Google estimates that 79% of the largest search advertisers do not have a mobile optimized site. Creating a mobile-optimized website should be job 1 for marketers in 2012. Some studies even suggest it is as much as 4-5 times more effective than other forms of online advertising. Google B2B Trends In Mobile.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Lead Ranking 100

Circle Studio

OCTOBER 13, 2022

Marketers across all industries are facing an uphill climb in transitioning to GA4 for their analytics and reporting needs. The first step in this process is understanding what GA4 is, why Google is changing things up, and why you should care about the transition. What is GA4, and why is Google changing things?

Marketing Analytics Tools 60

Marketing Analytics Tools Analytics Google Work Management 60

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. Writing Effective Ads that Generate Leads. Measurement and Analytics. Keyword Strategy.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Ranking Lead Scoring 100

Scoop.it

OCTOBER 5, 2021

Here’s the thing – Gmail is getting less effective if you want to grow your content marketing business. Emails analytics and reports : You get a big picture of your cold email successes and failures with these insights. The tool was developed by Omar Ismail and Aleem Mawani (Former Google project manager). Asana For Gmail.

Work Management 82

Work Management Content Marketing Marketing Management Planning 82

Biznology

SEPTEMBER 30, 2011

In fact, by saying that every day something new happens is looking at the tortoise’s version of the Internet space as opposed to a hare’s point of view which needs the new Real Time offering from Google Analytics to see something when it happens, not if it happened in some previous time period. Yup, you read that correctly.

Marketing Analytics Tools 80

Marketing Analytics Tools Internet Marketing Google Startups 80

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. To shed light on the impact inbound marketing has had on the growth of these companies overall, we took a look at the marketing effectiveness of all 5,000 companies via our free marketing evaluation tool, Marketing Grader, and the results were fascinating! Needless to say, we're pretty pumped.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

accelerate agency

JANUARY 4, 2021

In short, it’s because Google do. Google rely heavily on anchor text to work out what your pages are about. Google then knows the page is probably about chocolate biscuits. Since the launch of their Penguin update in 2012 , Google have also used anchor text in another way. There are two main things to consider.

SERP 52

SERP Distribution Lead Ranking Lead Scoring 52

Nuvi

JUNE 25, 2019

For Online Reputation Management, customer reviews fell under eight separate categories: Online Reputation Management, Enterprise Feedback Management, Local Search Engine Optimization (SEO), Social Customer Service, Social Media Analytics, Social Media Management, Social Media Suites and Social Media Monitoring. About Reputation.com.

Enterprise Management 40

Enterprise Management Marketing Management Lead Scoring Lead Ranking 40

accelerate agency

OCTOBER 14, 2021

With consumer expectations becoming increasingly demanding, a surging SaaS market provides a plethora of ever-evolving and cost-effective off-premise computing options to choose from. Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. Is Facebook a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

With consumer expectations becoming increasingly demanding, a surging SaaS market provides a plethora of ever-evolving and cost-effective off-premise computing options to choose from. . Is Google Drive a SaaS company? Google Drive is Google’s primary SaaS offering. Is Facebook a SaaS company? Pros of the SaaS model.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Convince & Convert

JUNE 19, 2012

Some others have figured out how to manipulate Google Analytics in a way that helps determine assisted conversion value, providing an ‘apples to apples’ benchmark against other, more traditional digital marketing activities.

Facebook 157

Facebook Lead Ranking Lead Scoring Paid Search Agency 157

Digital B2B Marketing

DECEMBER 13, 2011

How do they effectively communicate results within the organization? What are the trends they are looking towards in 2012? What are B2B marketers biggest measurement challenges? We tackled these and other questions during the weekly #B2Bchat discussion on Twitter on December 8, 2011.

B2B Marketing 100

B2B Marketing B2B Marketing Analytics Tools Twitter 100

Hubspot

JULY 22, 2019

Traditional TV viewing has dropped dramatically since 2012 , particularly among 18-24 year olds. To reach a specific audience to whom your product will appeal, you need to guess what sort of TV programming could appeal to your ideal demographic -- it's difficult to apply or collect any audience-specific analytics. Image Source.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78