Brands: Be Better Than Apple
The Customer
MARCH 30, 2021
Let’s go back to around 2012 when iTunes 11 was released. As a technology analyst and research leader at Forrester, I was in the thick of the rise of smartphones, tablets, phablets, etc. After the novelty of having a new device with a great display wore off, it was basically an expensive paperweight. by Carl Doty.
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