Hubspot

JUNE 20, 2017

The site receives 159 million page views per month, and has more than 70 million users. And it’s one of the most underutilized lead generation tools we marketers have in our quiver. Having a CTA to sign up for a free demo will get far less action than offering up an ebook. Examples of SlideShare CTAs that Actually Convert from.

Lead Generation 72

Lead Generation Top of Funnel Generation Leads 72

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. 2012 – 2014 Average CPC). See how to adapt your strategies to empower your marketing and have successful campaigns that generate terrific return. This trend isn’t changing anytime soon.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Hubspot

FEBRUARY 7, 2012

In marketing, offers are the gateways to lead generation. What we're saying is that you shouldn't put them behind forms or rely on them to effectively generate and nurture leads. Fact Sheets: Simply put, fact sheets and other company-focused content is not lead generation material. Product Demos. What an Offer Is.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28

DivvyHQ

MARCH 28, 2019

For example, blog page views is a volume metric, whereas social shares is an engagement metric. The data and reporting mechanism will often live somewhere other than your website analytics platform (ex: Google Analytics), so do what you need to do to get this set up. Time to Get Custom in Google Analytics.

Lead Ranking 91

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 91

NuSpark Consulting

MARCH 10, 2012

Are you generating leads from your website? If you have a soft-sell “contact us” page, then driving immediate leads is harder. Landing pages and microsites are designed to generate leads. Below is a matrix of what makes up good content, and a good website story: Are you key pages being seen?

Work Management 100

Work Management Enterprise Management Lead Generation Marketing Management 100

Hubspot

AUGUST 21, 2023

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Whether you’re a product designer or a social media coordinator, everyone needs to be on the same page. Build brand awareness and demand generation with inbound and/or outbound methods.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

EveryoneSocial

SEPTEMBER 25, 2023

Every single marketer can see this change in their Google Analytics dashboard. Via your brand pages and accounts? They wanted to invest only in things they believed would generate ROI. As the saying goes, innovation accelerates. Change happens faster and faster. Perhaps you think the answer is ads.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69