Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. and there, and blog analytics hanging out in an entirely different place.

Work Management 100

Work Management Marketing Management Planning Advertising Benchmark 100

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). Deeper analysis of site, brand, and page level performance, associated to organic search traffic, will be even more critical moving forward.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

ClearVoice

MARCH 7, 2020

Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. An example: If you have an ad that includes a link that was clicked 15 times, and you had 1200 impressions, your click-through rate would be 1.25%.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

markempa

JUNE 24, 2013

Optimize Web assets for more conversions, leads and sales. One of my favorite examples of small optimization tests is changing the copy of a call-to-action button or where it appears on the page. This type of test resulted in a 90% increase in traffic for one marketer. Test their way into durable, long-term success. Think again.

Optimization 120

Optimization Buy Thought Leadership Planning 120

Strategic-IC

APRIL 6, 2022

They don’t REALLY reflect shares through emails, direct messages, or video conversations where someone recommends your brand or drops their friend a link to your website. Some examples of Dark Funnel channels include: Third-party sites. It accounts for both online and offline conversations that marketers simply cannot see or track.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Hubspot

APRIL 21, 2020

Review your analytics and look for the posts that are generating the most views, shares, and leads, to determine how you can replicate that success. For instance, use web analytics to identify your blog's sweet spots. they will help you increase conversions while offering an engaging and appealing presentation of your content.

Tips 69

Tips Content SERP Custom Publishing 69

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Hubspot

JUNE 20, 2017

That helps drive a considerable amount of visibility and referral traffic. The icing on the cake, perhaps, is that incoming traffic from a CTA slide can convert at incredible rates -- much higher than any other social media platform. Also know that the lower the CTA is in the funnel, the less conversions you’re going to get.

Lead Generation 72

Lead Generation Top of Funnel Generation Leads 72

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. It’s hard to imagine at the dawn of 2020, but when voice search was released in 2012 many assumed it would be just another project consigned to the ever-growing Google graveyard.

SEO 93

SEO Marketing AI Trends SERP 93

Pearl Digital Marketing

OCTOBER 13, 2019

This is where our definitive guide comes in, and we’ll give you all of the tools you need to get a steady flow of organic traffic and boost your page ranking below. Page Layout Algorithm – This update to Google’s algorithm came out in 2012, and it targeted pages that features too many static ads.

SEO 72

SEO Domain Mobile Marketing Keywords 72

Content Marketing Institute

NOVEMBER 20, 2017

Examples: Photo applications, such as Facebook and Apple Photos, outline people’s faces and prompt you to tag them by name. Imagine, for example, you, as a content marketer, set up a system that knows enough about each visitor to surface precisely those nuggets of content from your site that make that person’s day. Image source.

Marketing AI 108

Marketing AI Tools Enterprise Management Work Management 108

Directive Agency

DECEMBER 13, 2018

Keyword targeting within your meta tags, H1 headings, and content is essential to rank for a specific keyword on the search engine result pages (SERP) and drive organic traffic to your site. Call-to-action (CTA) buttons are strategically created and used to generate conversions, but not all CTA buttons are guaranteed to work.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Biznology

NOVEMBER 8, 2012

Every major function in marketing and communications needs keyword intelligence to do their jobs: Market researchers need the right keywords to listen to the whole conversation and find the most influential voices in it. Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. I could tell you how that works.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. If you want to generate leads from your contest, for example, you know you need to collect entrants’ information via a form. June 26, 2012. Hey Word Nerds!

Social Media 100

Social Media Media Rules Guidelines 100

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. For example, they have a blog. 500|5000 Conference on "How to Grow by Leaps and Inbound."

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

BOP Design

MARCH 2, 2022

The very first version of Google Analytics was released in 2005, taking on a few iterations before becoming the Universal Analytics standard for website tracking in 2012. It’s a common misconception that GA4 is an upgraded, updated version of Universal Analytics. This eventually became what we now know as GA4.

Marketing Analytics Tools 102

Marketing Analytics Tools Comparison Analytics Google 102

accelerate agency

OCTOBER 14, 2021

For example, SaaS products can range from cloud-based customer relationship management solutions (CRM) like Salesforce to ecommerce hosting like Shopify. What are examples of SaaS? Google Drive and Netflix are more clear-cut examples of SaaS companies. Is Netflix a SaaS company? Is Facebook a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

For example, SaaS products can range from cloud-based customer relationship management solutions (CRM) like Salesforce to ecommerce hosting like Shopify. . What are examples of SaaS? Google Drive and Netflix are more clear-cut examples of SaaS companies. Is Netflix a SaaS company? Is Facebook a SaaS company? Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Blog analytics. Why they matter.

Analytics 101

Analytics Click Rate Lead Ranking Lead Scoring 101

Hubspot

FEBRUARY 15, 2018

All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool. The first major update that changed this was Google move to encrypted search and the dreaded appearance of “not provided” within Google Analytics.

Google 39

Google Marketing Analytics Tools Keywords Top of Funnel 39

Hubspot

OCTOBER 16, 2019

In the example below, Taco Bell responds to a customer on Twitter with an authentic, engaging tweet making the brand relatable and boosting its reputation. For example, Susan G. Komen for the Cure , a leading breast cancer charity, faced the consequences of lacking a crisis communication plan in 2012. Image source: Twitter.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Contently

MARCH 9, 2023

The latest Google Analytics update (GA4) is the first major update to Google’s web analytics service since 2012. To adapt, GA4 is an overhaul of the current version (Universal Analytics or UA) and is designed for the world we live in now. GA4 combines website and app usage into a single report.

Marketing & Strategy 149

Marketing & Strategy Marketing Strategy Top of Funnel Marketing Analytics Tools 149

seo.co

JUNE 13, 2021

When it comes to driving traffic, Google offers a highly valuable tool known as Google Trends. Since Google captures all the user data, user behavior and keeps track of how people access and use websites, it helps businesses keep tabs on their real-time consumer behavior to drive more traffic. What Is Google Trends? &

Paid Content 111

Paid Content Trends Traffic Google 111

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. However, Twitter doesn’t exactly offer a robust analytics platform. And Vine doesn’t have any analytics. 1) Select an Analytics Tool.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Did you know that, according to HubSpot's 2012 Marketing Benchmarketing Report , companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month ? Are there specific skills you haven’t quite mastered yet?

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Today's marketing department, for example, looks very different than it did even just a few short years ago.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Single Grain

JULY 11, 2023

Many social media channels, such as LinkedIn, are common dark social examples, but dark shares aren’t limited to social media. The term “ dark social ” dates back to 2012, from an article in The Atlantic by Alexis C. Even though a lot has changed on the web since 2012, dark social is still a problem.

Paid Content 52

Paid Content SMS Social Media Paid Search Agency 52

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. Social Media Marketing - Through a social media tool , you connect with your audience and promote your product/service, increase brand awareness , drive sales, and increase website traffic. You can do so by designing email popups forms, inline forms, and then measuring the conversions.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Hubspot

JUNE 2, 2016

Example: www.hubspot.com. In 2012, ICANN announced they received 1,930 new TLD applications of which approximately 1,400 were unique, separated into five categories: Generic, Geographic, Community, Internationalized Domain Names (IDNs), and Brand. For example: Insurance firms use brokers to sell and service customers.

Domain 28

Domain Brand Identity Branding Terms and Conditions 28

Single Grain

APRIL 4, 2022

Digital marketing analytics is crucial for every business. Data-driven insights provided by top analytics agencies help marketing teams consistently measure the impact of their marketing strategies and benchmark their own efforts. TABLE OF CONTENTS: ↓ What Is Marketing Analytics? Why Do You Need an Analytics Agency?

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Social Agency Paid Content 52

Hubspot

APRIL 8, 2013

That led Weidert to a conversation that uncovered a client’s goals, what they have or don’t have in place to accomplish those goals, the challenges they’re facing, and what their timeline is. By 2012, 80% of Element Three’s business was on retainer. He applied the inbound thought process to the questions he asked clients.

Demand Generation Agencies 28

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 28

Hubspot

DECEMBER 13, 2012

For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. Using our restaurant example, for instance, you might bid on long-tail keyword phrases like “restaurants in Boston for the holidays” or “restaurants with holiday specials.”.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Sana Commerce

NOVEMBER 19, 2021

Is your e-commerce store ready for the rush of traffic and sales brought on by Black Friday and Cyber Monday? While Black Friday began in the 1950s , Cyber Monday is relatively new, becoming popularized in 2012. Cyber Monday began in 2012 and happens the Monday after Black Friday. Source: Adobe Analytics ).

Amazon 98

Amazon Traffic SERP Tips 98

Hubspot

JULY 3, 2012

We throw live events like INBOUND 2012 to meet new leads, forge new relationships with the community, and strengthen customer relationships. For example, when we want to trend on Twitter for a live webinar, we create a hashtag, and incentivize attendee use of that hashtag by giving away a prize, like tickets to INBOUND 2012.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. Category: Digital asset management (DAM). What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Hubspot

OCTOBER 19, 2012

9) Social media is all about engaging conversation. It's not that conversations aren't important. And it's awesome to stimulate conversation among your fans and followers! If you share valuable, lead generation content, it won't necessarily stimulate conversation. I mean, you can't just ignore your fans. 93% of U.S.

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

DivvyHQ

MARCH 28, 2019

Normally these posts focus in on the main benefit of website traffic acquisition, which is certainly a proven driver for just about every company who has deployed the tactic. For example, blog page views is a volume metric, whereas social shares is an engagement metric. KPI #2: Assisted Conversions. KPI #1: Blog Subscribers.

Lead Ranking 91

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 91