Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

markempa

DECEMBER 30, 2013

Tweet As the holiday season quickly approaches an end, and marketers prepare to make 2014 their best year yet, we pulled together the top blog posts on the B2B Lead Roundtable Blog to share the most popular topics, chosen by marketers just like you. In 2012, the top focus for B2B marketers was understanding and leveraging social media.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

SmartBug Media

MARCH 17, 2020

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. Modifying Content: Running invisible scripts from the header or footer templates. Look out for content thieves and copycats.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

AUGUST 13, 2015

"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. We've even blogged about it once before. What's Up With Those Big Bumps in 2012 and 2013?

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

KoMarketing Associates

SEPTEMBER 22, 2014

This three-day extravaganza explored every topic from marketing strategies to leadership to data and analytics. — Ekaterina Walter (@Ekaterina) December 19, 2012. — Clayton Hove (@adtothebone) June 17, 2012. — Official smart USA (@smartcarusa) June 19, 2012. Dharmesh Shah (Co-Founder and CTO, HubSpot ).

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Similarly, it’s no surprise to see the biggest obstacles are budget, employee skills, data quality and content. million for HubSpot and $85.1

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Blog analytics. Why they matter.

Analytics 101

Analytics Click Rate Lead Scoring Lead Ranking 101

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. This blog post will pull out some of the highlights (and yes, the lowlights, too) from these stellar companies' marketing presences.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

ViewPoint

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. Get Customers.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Hubspot

JUNE 20, 2017

Plus, with the embed feature, you presentations are highly portable and easily placed in blog posts, bylines, and on social media. Here are some analytics from a new deck after just a few days live: Here are the lessons learned in more detail: Always end with a top to mid-funnel CTA slide.

Lead Generation 72

Lead Generation Top of Funnel Generation Leads 72

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. Image source: HubSpot. See what I did there? Reputation management.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

Hubspot

DECEMBER 20, 2011

The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. See Also: HubSpot SEO Tools. Get Found Ebooks - Content. 13 Business Blogging Mistakes & Their Easy Fixes. 2) Convert.

Inbound Marketing 28

Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28

Hubspot

OCTOBER 23, 2019

Instead, I'm skimming this article and find Gainsight mentioned in the same breath as category creators such as Drift, Slack, and HubSpot. We looked at seemingly countless options, ranging from customer analytics to customer insights and even customer artificial intelligence. We spent endless hours doing webinars, podcasts, blogs.

Product 59

Product B2B Thought Leadership Enterprise Management Thought Leadership 59

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. You know, those dedicated blog readers that keep coming back to your blog on a regular basis?

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

accelerate agency

OCTOBER 14, 2021

The software can range in functionality from providing content management, web development, or human resources solutions to file sharing, email marketing, and social media platforms. It follows a subscription model whereby users pay to watch licensed video content on-demand , via the internet. What are examples of SaaS? Image Source 7.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

The software can range in functionality from providing content management, web development, or human resources solutions to file sharing, email marketing, and social media platforms. It follows a subscription model whereby users pay to watch licensed video content on-demand , via the internet. What are examples of SaaS? Image Source.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Hubspot

MAY 16, 2012

Enter this blog post. We know what in marketing annoys us , but we were curious what our audience -- made up of business owners, marketers, content creators, and consumers -- had to say about the matter. HubSpot Pet Peeve: People who stereotype marketers as people who plan parties and send out press releases. cc:// @ Hubspot.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what?

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

JUNE 9, 2017

We all know those moments when we stumble upon what looks like a golden piece of content. They keep you from getting to the content you want to see. And while that might sound great for many, what does it mean for content creators who rely on ad revenue? And just as you’re about to dive in -- an ad appears. They’re intrusive.

Doubleclick 78

Doubleclick Google Ads Mobile Advertising 78

Webbiquity

OCTOBER 16, 2012

Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). MediaPost ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 14, 2013

That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. Experience using social media analytics tools and the ability to tweak social strategies based on findings. 2) Blogger/Blog Manager. 1) Social Media Manager. Have you heard?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

DECEMBER 31, 2012

Do you have a particular goal in mind that you weren't quite able to hit in 2012? If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. 1) I will blog at least twice a week.

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. Go ahead and tweet them now to show everyone that you're ready to take 2012 by storm. 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012. Nearly 40% of US companies use blogs for marketing purposes.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

SendX

JUNE 3, 2020

Kotler & Armstrong (2012 p. Let us take two real-life examples of SaaS businesses that have grown tremendously, all thanks to online marketing: Close , a CRM for startups and SMBs, is making use of content marketing campaigns to engage their audience. SocialPilot Which type of content gets the most engagement on Facebook?

Online Marketing 237

Online Marketing Work Management Marketing Management Tools 237

Hubspot

MARCH 24, 2013

Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality. We love analytics, metrics, and targeting because those are the tools we use to create great marketing. Read the full article at HubSpot. For us marketers, this is wonderful news.

Facebook 28

Facebook Lead Scoring Lead Ranking Paid Search Agency 28

Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity. And what marketer isn't?

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

MARCH 21, 2012

The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. Blog Bundle. Data Compilation.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

MARCH 30, 2012

In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. I'm a firm believer that the list post does have a place in the world of high quality blog content. 5 Actionable Insights to Extract From Your Landing Page Analytics ".

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

JULY 3, 2012

Note: This post's photo and many of the tips are courtesy of HubSpot Inbound Marketing Specialist and father of 4, "though it feels like 8," Dan Sally. We throw live events like INBOUND 2012 to meet new leads, forge new relationships with the community, and strengthen customer relationships. 6) Make your content reader-friendly.

Planning 28

Planning Lead Gen Word of Mouth Advertising Agencies 28

Hubspot

AUGUST 12, 2012

This story comes to us from the Simply Measured analytics blog. Instagram recently made headlines with the news that it had surpassed the 80 million user mark (up from just 15 million in January 2012!). Facebook Launches New Ad Creation Tool to Help Marketers Align Campaigns With Goals, From HubSpot.

Mobile Advertising 28

Mobile Advertising Classified Ads Brand Identity Branding 28

Hubspot

FEBRUARY 18, 2013

According to a 2012 report by Adobe , a whopping 52% of marketers cite difficulties in accurately measuring ROI as their biggest source of frustration in social media marketing. However, Twitter doesn’t exactly offer a robust analytics platform. And Vine doesn’t have any analytics. 1) Select an Analytics Tool.

Twitter 28

Twitter ROI Work Management Marketing Management 28

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. The reason for this shift? We're pulling out the big guns.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Liz Bonilla.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. In this post I want to focus on the “less is more” content strategy.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Hubspot

OCTOBER 1, 2012

At INBOUND 2012 last month, HubSpot CEO Brian Halligan shared the results of a study on the lovability of different professions. Every month, the HubSpot marketing team puts together a 100+ slide deck on the previous month's results. Where do you think marketers landed on that lovability scale? Did we beat anybody out?

Lead Ranking 28

Lead Ranking Lead Scoring Organization Work Management 28

Hubspot

JANUARY 20, 2012

Not Sending Content That Aligns With the Prospect's Stage in the Sales Cycle. Just like you shouldn't get down on one knee with a diamond ring on your first date, you shouldn't ask a first time site visitor who converted by subscribing to your blog to get started with a free trial. Not Using Analytics to Leverage Your Best Content.

Top of Funnel 28

Top of Funnel Sales Qualified Leads Conversion Leads 28