The Effective Marketer

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Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Analytics expert Laura Patterson describes step by step how to create an attribution model. Before joining Software Advice in 2012, she worked in sales management and advertising. Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey?

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Survey Highlights Email Marketing Effectiveness and ROI

The Effective Marketer

A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 36% state poor measurement and analytics keep them from becoming more effective.