Biznology

FEBRUARY 1, 2018

Back in 2012, Garner Group predicted that CMOs would outspend CIOs by 2017, but maybe were skeptical. Analytics are not optional. No matter what part of the stack you attack, analytics are critical to sound operation and to integration with other components. How times have changed!

Work Management 172

Work Management Marketing Management Vendors Gartner 172

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Image via Wikipedia. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. At the same time, that growth could come to an abrupt halt. Antitrust Forces Storm the Castle.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Biznology

FEBRUARY 26, 2020

The first Silicon Valley fund on the ground in Brazil— Redpoint eventures —opened shop in 2012, a few years before the crisis hit. Many view AI and data analytics to be the next transformative business evolution.

Lead Ranking 104

Lead Ranking Mobile Marketing Forecasting Wikipedia 104

Biznology

AUGUST 27, 2012

My background is in text analytics, so I am no stranger to technology solutions for this problem, but I’ve long felt that technology is only part of the solution to the vexing problem of social media sentiment analysis. Instead of having to buy an entire monitoring platform, you can just buy accurate sentiment analysis.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

APRIL 18, 2017

He is the author of “@YourService” (Wiley, 2012). Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. Prior to joining the team at Brain+Trust, he led U.S. digital for Zeno Group, a Daniel J. Edelman company. Podcast: Play in new window | Download (Duration: 1:12:50 — 30.1MB) | Embed.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

SEPTEMBER 30, 2011

In fact, by saying that every day something new happens is looking at the tortoise’s version of the Internet space as opposed to a hare’s point of view which needs the new Real Time offering from Google Analytics to see something when it happens, not if it happened in some previous time period. Yup, you read that correctly.

Marketing Analytics Tools 80

Marketing Analytics Tools Internet Marketing Google Startups 80

Biznology

NOVEMBER 8, 2012

Owned: ibm.com sites, including ibm.com/analytics and ibm.com/cloud-computing. In 2012, IBM made a concerted effort to use a unified keyword database. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80