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The Economic-Focused Buyer Drives Need for New B2B Sales and Marketing Strategies for 2012

The ROI Guy

Frugalnomics makes it harder to connect, engage and sell without the right content and tools Alinean, the leading creator of interactive content marketing and diagnostic sales tools for business to business (B2B) solutions, today announced its annual sales and marketing predictions for 2012 with serious implications.

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Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing

Convert

If you can be everywhere… with vague messaging and a 2012 playbook, why would you innovate? Well, in 2023, human beings and companies have enough data and analysis ability to pre-empt future needs and innovate. And not just technological innovation, but innovation in terms of growth motions and levers too.