Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Facebook monthly active users now total nearly 850 million . Here is just a sampling: Websites using the +1 button generate 3.5x

Statistics 100

Statistics Social Media Media Sample 100

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues… Will Marketers Leave Sales Behind in 2012?

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

Tomorrow People

DECEMBER 19, 2011

Marketing often becomes the activity that business-owners do only when they can find the time. Get more on marketing on a budget in our eGuide How to Budget for Marketing in 2012. It also often seems that doing one big marketing push ends up being costly, rather than cost effective. Create a game plan - and stick to it.

Planning 120

Planning Tips PR Inbound Marketing 120

Webbiquity

MAY 15, 2012

The goals of #Nifty50 are: 1) Acknowledge 50 men and women who share valuable content and actively engage on Twitter, and. For 2012, the #Nifty50 will honor 50 men and women who work for technology companies (B2B or B2C) and are, of course, active and engaging on Twitter. See the form for complete qualifications.

Twitter 100

Twitter Social Media Google Social Marketing 100

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. If you made these changes, you would have the Year of Less in 2012 in this one part of your life. Become one of the few we actively seek out.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Biznology

JANUARY 13, 2012

That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. I am not going to go so far as to say users or active users mainly because we all need to be smart about this and not be under the impression that every Facebook account is either A) real or B) real active. Too cynical?

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

ViewPoint

JULY 19, 2012

” 2012 Recommendation: Marketing Should Ask Sales Three Questions. He adds, “I’m asking very revenue-driven questions, but, to summarize, it’s about optimization rather than increasing volume or increasing activity. In other words, just saying how do we go further with money we already spent.”

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. Tealium’s Tealium for AI provides teams with consented, filtered, and enriched data in real-time for AI models and data activation. Unsurprisingly, the system ID’d mostly non-white men.

Marketing AI 77

Marketing AI Paid Search Agency Lead Ranking Psychographics 77

Zoominfo

NOVEMBER 29, 2023

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. You can also create exclusive offers that give customers access to discounts or VIP experiences for participating in activities like beta testing or feedback sessions.

Buy 130

Buy Generation Peer-to-peer B2B 130

Webbiquity

AUGUST 7, 2020

The combination of fear and regulation in response to COVID-19 has driven a huge amount of commercial activity out of the real world and into the online realm. As your brand moves activity and operations online, SEO can extensively help in gaining higher visibility and growing organic search traffic.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

SmartBrief - Marketing

FEBRUARY 27, 2024

To keep your audience actively engaged, especially during lengthy or complex streams, integrate interactive elements like polls, quizzes and live chats and competitive elements like rewards or branded giveaways. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Martech

SEPTEMBER 23, 2022

This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Since 2012, Samsung’s recycling program has collected and recycled 1.2 Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Image: Samsung. Image: Samsung.

Merchandising 115

Merchandising Paper Design Communities 115

Vision Edge Marketing

DECEMBER 14, 2011

Marketing’s difficulty in linking its contribution to and impact on the business in a definitive way is due to how it tracks activities through to business outcomes. The relationship between the activities on the calendar and the business becomes blurred. Part of the problem is in the marketing planning process.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. It’s getting more difficult to get results from the same marketing activities.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. I suspect highly that Google sees large chunks of consumer activity bypassing search altogether in favor of asking their friends, followers and fans for the answers they seek. Image via Wikipedia. Antitrust Forces Storm the Castle.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Tomorrow People

OCTOBER 26, 2017

We wiped out website design in March 2012. Copywriting bit the dust in April 2012 as content was crowned king. In January 2012 we strangled telemarketing with its own phone cable. Website design is dead, and user experience (UX) is dancing on its grave. RIP COPYWRITING. RIP TELEMARKETING.

Inbound Marketing 120

Inbound Marketing Linkbait Telemarketing Cable 120

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Develop or substantiate your brand.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Everything Technology Marketing

MAY 30, 2012

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing B2B 100

Tomorrow People

OCTOBER 7, 2011

Industry research shows that it is as much as 60% more cost effective to use online marketing than to rely solely on traditional outbound marketing activities. Consider how you can use and apply all the different aspects. Don’t go mobile without going strategic.

Work Management 120

Work Management Marketing Management Paid Search Agency Inbound Marketing 120

Content Standard

MARCH 12, 2024

While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations. Remember the 2012 Red Bull Stratos mission and accompanying documentary , Mission to the Edge of Space?

Media 97

Media Brand Identity Branding Storytelling 97

Adobe Experience Cloud Blog

JANUARY 4, 2012

Now this might not have a direct connection to revenue, but being disorganized can turn you into a bottleneck; which hinders execution of revenue generating marketing activities! Now that’s just the tip of the iceberg when it comes to ways you can better your professional processes throughout 2012. Get Organized.

Budget Programs 48

Budget Programs Forecasting Fulfillment Marketo 48

Contently

NOVEMBER 13, 2017

Facebook bought the company in 2012.). Facebook and YouTube still hold a sizable lead in terms of active users, but Instagram’s influence is rapidly on the rise. It copies Snapchat’s best features, avoids Twitter’s divisive minefield, and has the support of Facebook’s business empire.

Social Networks 166

Social Networks Stats Lead Ranking Network Marketing 166

ANNUITAS

JUNE 10, 2020

The activities that comprise Demand Marketing are inherently inter-disciplinary – encompassing elements of people, process, content, technology and data. The connective tissue that brings together these activities is the customer buying journey as an organizing principle. Assessing buyer and organizational intent.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

LeanData

OCTOBER 13, 2022

That’s right, the B2B SaaS buying experience is so bad buyers are using other software just to cloak their activities! You’d be hard-pressed to find a consumer willing to trade their shopping experience in 2022 for the shopping experience they “enjoyed” in 2012. In her B2B life, she detests her 2012-like experience. .

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Onalytica B2B

MARCH 15, 2018

I started The Social Media Hat in 2012 as place where I could write about blogging & social media, and experiment with content marketing overall. Sometimes that might entail email automation or sales funnels, where other times we might talk about stacking tweets or other social activities. And everything I do is an experiment.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media.

Rules 148

Rules Planning Brand Identity Branding 148

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. Additionally, be sure to collaborate in the Dreamforce Chatter app as it’s a very active, vibrant social network! Everyone there wants to meet new people, so try and be the one to initiate conversation.

Tips 48

Tips Consulting Marketo Work Management 48

Webbiquity

DECEMBER 12, 2018

It means that in addition to having a presence and engaging with your customers on social networks, you also use monitoring tools to actively crawl the web and social media platforms looking for any mentions of your brand. In 2012 he founded a creative design agency. But they are a good place to start.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Convince & Convert

AUGUST 8, 2019

The prize: billions of active monthly users, including coveted millennial and Generation Z consumers. The four most popular messaging apps already have more monthly active users than the four major social networks. That was in 2012, when messengers were less popular. According to a recent estimate , 12.1%

Brand Identity 152

Brand Identity Branding Marketing Analytics Tools Traffic 152

Sana Commerce

JUNE 16, 2023

Extended support for Dynamics AX 2012 ended on the 10th of January 2023. Businesses hoping to continue on Dynamics AX should seriously consider the pitfalls of working on a system with non-active support. Microsoft has a standard end of life cycle which takes years – 3 years of active support and 2 years passive support.

Enterprise Management 52

Enterprise Management Work Management Deliverability Digital Transformation 52

Webbiquity

DECEMBER 12, 2012

Lisa Peyton highlights three examples of successful Google+ brand pages such as the NASA page , where “The active space and science community on Google+ may support speculation that platform users are mostly tech-savvy early adopters. .” 3 Successful Google+ Pages and Why They Work by Social Media Examiner.

Google 100

Google Tips Digital Asset Management Best Practices 100

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

The ROI Guy

NOVEMBER 30, 2011

The continued economic uncertainty may define 2012, as “Frugalnomics” remains in full effect driving companies to be more spendthrift and risk adverse. To better manage spending and risk, finance is playing a more active role in most purchase decisions, this according to a recent study by CFO Magazine. corporate executives.

Marketing Management 40

Marketing Management Process Buy Marketing Proposals 40