KoMarketing Associates

NOVEMBER 28, 2012

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending.

Customer Surveys 120

Customer Surveys Paid Search Agency B2B Marketing Banner Ads 120

KoMarketing Associates

JANUARY 16, 2013

This year, as I got to thinking about the ways in which we’ll make our B2B content marketing collateral stand apart from the crowd and ultimately drive results for our clients, I turned to the 2013 Academy Award nominations. Do you have ideas about content generation for the year 2013?

Content Marketing 120

Content Marketing Planning Best Practices Content 120

Digital B2B Marketing

DECEMBER 22, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. In September, pundits will point to 2013 as the year of mobile in B2B. Content Marketing 1. Name recognition will rule.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

markempa

DECEMBER 17, 2012

That said, as this is the last blog before 2013, I was inspired by Mr. Kasem to do our own version of a year-end countdown. Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

Digital B2B Marketing

DECEMBER 2, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. In September, pundits will point to 2013 as the year of mobile in B2B. Content Marketing 1. Name recognition will rule.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. Wishing you and your teams the best in 2013!

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Crimson Marketing

DECEMBER 13, 2012

We recently ran across this Huffington Post article featuring a great compilation of stats from 2012 that are worth taking a look at, especially as you plan for your 2013 social media campaigns. Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button.

Statistics 100

Statistics Social Media Media Sample 100

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Webbiquity

NOVEMBER 5, 2013

So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women ! These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

So without further ado, here are the 2013 #Nifty50 Men! Feel free to celebrate their achievement by dropping them a line on Twitter, and don’t forget to check out the Webbiquity blog for the 2013 #Nifty50 Women ! These wonderful wordsmiths truly enlivened our own content, and we couldn’t be happier to see them make this list.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. So read on to hear what I think is in store for marketing in 2013… Content Marketing Matures. In 2013, many more brands will seek to become publishers. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Webbiquity

JANUARY 11, 2013

Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online. This is where social networking is going in 2013. The saying goes: “The cover-up is always worse than the crime.”

Privacy Policies 100

Privacy Policies Social Networks Privacy Opt-out 100

Biznology

DECEMBER 7, 2012

As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013? Nielsen released “ State of the Media: The Social Media Report 2012 ,” which provided some eye-popping growth numbers for mobile and app usage.

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Related Resources: Lead Gen Summit 2013: Sept. Event Recap: MarketingSherpa B2B Summit 2012. Developing a content marketing strategy remains a big undertaking.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

Here are 7 B2B link building tactics we used with success in 2013 and will continue executing and refining in the new year. Acquiring links in the new year requires a more marketing-centric approach, centered around building connections with individuals and organizations associated with an organization’s strategic marketing efforts.

Link Building 120

Link Building Tactics Ad Building B2B 120

Hinge Marketing

NOVEMBER 29, 2013

Top Professional Services Marketing Content from November 2013. Since becoming CEO in July 2012, Melissa Mayer has rebuilt Yahoo’s brand from the ground up. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. By Jeff Bullas.

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

Optinmonster

SEPTEMBER 11, 2023

But this post and OptinMonster almost didn’t happen… Our Crazy Origin Story In late 2012, I connected with my business partner Syed Balkhi at a WordCamp event in North Carolina. So in January 2013, Syed and I met up at a hotel in Savannah, GA, to put together plans for building OptinMonster. But we didn’t stop at the launch.

Trigger Marketing 107

Trigger Marketing Planning Intent Template 107

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). But on the off-chance we might make it to 2013, you probably want to ensure you’re ready for success this year. What are the 5 steps to online marketing success in 2012? Image via Wikipedia. Get your team in order.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Here they are: 1.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

ViewPoint

MAY 29, 2012

I am “in” for 2013. Try “Download this Guide” or “View Webinar” but NEVER “Submit Form”… (I have heard this before but it is worth repeating). Surveys generate a tremendous amount of content that can be repurposed inexpensively. Well worth the fee. Educational and fun. Food was great!

Multi-Channel 120

Multi-Channel Demand Generation Agencies Class Webinar Metrics 120

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. August 27, 2013. October 10, 2012. 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013). January 2, 2013. August 5, 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

markempa

MARCH 4, 2013

We provided this opportunity at the recent MarketingSherpa Email Summit 2013 in Las Vegas two weeks ago (and our B2B Summit before that). Related Resources: Optimization Summit 2013 – May 20-23 in Boston. Event Recap: Notes from the Optimization Summit 2012 roundtable sessions. Trade Show Follow-Up: 5 tips to optimize response.

Trade Show 120

Trade Show Marketing Prospects Tips B2B Thought Leadership 120

Convince & Convert

JANUARY 30, 2014

In late 2012, we shared an article on the TopCoder Blog entitled 2013: the Year of the Sensor – Your Year to Innovate in the Physical Realm. 2013 was the watershed year where we witnessed the continuous invasion of sensor technologies into all ‘things’ – enabling. years of content. Read the whole entry. »

Internet Marketing 141

Internet Marketing Social Marketing API Social Media 141

KoMarketing Associates

JULY 1, 2014

Created: November 27, 2012. Created: May 29, 2013. Created: November 25, 2013. Prior to asking the question on 100 links per web page (above), Cutts addressed this question in late 2013, offering similar background, reasons for original limitations, and changes to guidelines. Created: April 11, 2012. Answer: Yes!

Link Building 120

Link Building Paid Content Google Advertorials 120

markempa

JULY 22, 2013

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. Event Recap: MarketingSherpa B2B Summit 2012.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 percent increase from 2012 projected spending of $3.6 IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7

Gartner 40

Gartner Allocation Storytelling Spending 40

Contently

NOVEMBER 9, 2016

At the end of 2012, Coca-Cola successfully launched Journey, an online publication that began in the U.S. In 2013, the site attracted 13.1 million viewers and published over 1,200 articles that drew an impressive average attention time of four minutes and 40 seconds per story. It was only natural to expand this success abroad.

Webinar Metrics 112

Webinar Metrics Content Impressions Branding 112

The ROI Guy

JANUARY 8, 2013

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. June 6, 2013 Columbus, Ohio. June 6, 2013 Columbus, Ohio. Gini and Paul Evans made 2012 absolutely stellar. August 22-23, 2013, San Diego, CA. So I believe her.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Customer Experience Matrix

SEPTEMBER 15, 2016

This shows growth of around 12% per year from 2000 through 2012. Figures for 2013 and later are almost surely understated because many firms started during those years have not yet been included in the data.) Venture Scanner recently published the the number of companies founded by year for 1,295 martech firms in its database.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

OCTOBER 26, 2012

For the typical IT decision, the average number of stakeholders has risen steadily from five per average decision in 2010, to over 7 in 2012. Sources: · IDC Sales and Marketing Advisory’s 2012 Buyer Experience Study · SiriusDecision SiriusIndex 2011-2012. And the increase shows no signs of abating. You Decide.

Marketing Proposals 40

Marketing Proposals Sales Cycle Marketing & Strategy ROI 40

Envy

NOVEMBER 29, 2017

Darktrace Twitter: @Darktrace Founded: 2013 Based : Cambridge, UK Funding : Series D, $179 million. Improbable Twitter: @Improbableio Founded: 2012 Based : London, UK Funding : Series B, $554 million. Ultrahaptics Twitter: @ultrahaptics Founded: 2013 Based : Bristol, UK Funding : Series B, $28,6 million. Pretty cool!

Startups 98

Startups Marketing AI Enterprise Management Work Management 98

The ROI Guy

OCTOBER 18, 2012

According to IDC’s annual 2012 Buyer Experience Study , it was not Product Information, Peer/Customer References, Industry Trends, Competitive Comparisons and Case Studies, but by a large margin, Financial Justification / ROI. So what do your Customers think is the most valued sales and marketing content ? You Decide.

ROI 40

ROI Peer-to-peer Marketing Proposals Case Studies 40

The ROI Guy

OCTOBER 29, 2012

If you think your sales teams could do better, here are some important guides that will be vital for addressing the Sales Cycle Dilemma in 2013: Empowering Sales with Mobile Value Selling Product, Solution Value? Sources: · IDC Sales and Marketing Advisory’s 2012 Buyer Experience Study. You Decide.

Sales Cycle 40

Sales Cycle Marketing Proposals Buying Cycle Mobile Marketing 40