Paul Gillin

JULY 19, 2013

Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. This represents a 4% increase since 2012. This represents a 4% increase since 2012. • In 2012 one hundred fifteen companies (23%) had neither a Twitter account nor a Facebook account.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Paul Gillin

MARCH 13, 2012

That was the message from IDC Senior Vice President & Chief Analyst Frank Gens as he kicked off the research firm’s Directions 2012 conference in Boston this morning. The 700 million mobile devices shipped in 2012 will roughly double the number of fixed devices shipped during the same period.

Work Management 50

Work Management Marketing Management Word of Mouth Mobile Marketing 50

Paul Gillin

MARCH 13, 2012

Latin America, Central & Eastern Europe, Middle East, Africa (CEMA) and Asia Pacific economies are will spend nearly as much on IT as the US in 2012, said Sandra Ng , Group Vice President of the Information & Communications Technology Market Group at IDC in an address to the research company’s Directions 2012 conference this morning.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

JUNE 22, 2012

The State of Marketing: 2012 IBM Global Survey. It establishes that companies that expand the role of marketing beyond mere messaging are seeing better business results. That’s a good thing, right? Press release/summary of results.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

JUNE 3, 2014

A 2012 Crowdtap survey found that online reviews are second only to recommendations from friends as the most trusted sources of buying advice. One of the problems with online reviews, however, is that they require an act of will to publish.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

JANUARY 16, 2012

Alistair Rennie at Lotusphere 2012. IBM’s internal think tank, the Institute on Business Value, discovered that collective intelligence delivers three major benefits: Discover new ideas. Leverage skills and distribute workload. Improve forecasting effectiveness. “Ultimately, Social Business is a competitive differentiator.”

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

JANUARY 24, 2013

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50