B2B Memes

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New-Media Survival at SIPA 2012

B2B Memes

As regular readers of this blog will know, one of my frequent topics here is surviving the new-media revolution. Next Monday I’ll be sharing my ideas on this topic at the annual meeting of the Specialized Information Publishers Association (SIPA) in Washington, DC.

Media 100
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Content Marketing & Journalism: Theory vs. Practice

B2B Memes

Clearly, the Paul Conley of 2011 and the Paul Conley of 2012 can’t both be right. I want to agree with 2012 Conley. There is nothing to say that 2012 Conley’s vision for content marketing as fertile ground for journalism won’t come to pass. It’s not often that I can feel safe disagreeing with Conley.

Practices 100