B2B Marketing Traction

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4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Google+ gained critical mass in 2012, and now has over 540 million users (as Kim Garst wrote in the Huffington Post , “Google+ FINALLY Hits the Tipping Point.”) Substance is king. SEO Is dead. Create your Google+ Company Page.

Planning 100
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Are QR Codes Redonkulous for B2B Marketing?

B2B Marketing Traction

An article in Businessweek in June 2012, QR Code Fatigue , mentions that in 2011 only 5% of Americans scanned a QR code in 2011. A Forbes article in August 2012, Why QR Codes Don’t Work , makes a great point, that QR codes must link to a webpage optimized for mobile phones , since that is what is used to view the page!

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More SEO Tactics Bite the Dust with Google Penguin 2.0

B2B Marketing Traction

came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0.

Tactics 100
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B2B Marketers: Why a Penguin is Still Ruining Your Website

B2B Marketing Traction

Penguin is the code name for a major Google search engine algorithm change that was first implemented in the spring of 2012, and it was designed to stop spammy practices perpetuated by the SEO bad guys.It No matter where your business is located in the world? Businesses are still trying to figure out what happened today.

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Marketing Technology: Cross the Chasm with the Right Beta Customer

B2B Marketing Traction

Do you have a marketing plan for 2012? April 30 - May 1, 2012. Are you doing the right marketing, to the right people, and measuring results? We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. 1-818-347-4248.

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Why Your B2B Marketing Needs a Hub and Spoke System

B2B Marketing Traction

” In 2012 Thinkinsights with Google identified the Zero Moment of Truth (ZMOT) , in which they identified a new step in the buying process. According to ZMOT, Buyers now take a fourth step in the buying process (formerly stimulus (ad) – buy – experience), and consult on average 10.4

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Interim, Outsource CMOs, Marketing Directors on the Rise

B2B Marketing Traction

Two I noticed in the past couple of years are The Rise of the Supertemp (HBR, May 2012) and The Disposable Worker (Businessweek, January 2010). Many recent articles address this trend.