2012 Related Topics 
ANNUITAS
JANUARY 4, 2012
Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. As you look to transform your organization in 2012, be realistic with your time frame.
ANNUITAS
NOVEMBER 7, 2018
Back in 2012, the Fournaise Marketing Group published results from a study that showed that 80% of CEOs do not trust marketers , compared to a 90% approval rating on trusting the CFO or CIO. Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. Participate in our new study by clicking here.
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ANNUITAS
DECEMBER 23, 2014
In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. This should come as no surprise as the CEB quote from 2012 clearly states that customers are quite able to do define solutions for themselves.
ANNUITAS
JUNE 10, 2020
’ I noted in my 2012 book, Balancing the Demand Equation : What we see today is that decades of inefficient methodologies and beliefs around B2B marketing and sales strategy are literally crumbling. Let’s correct this POV: Companies do not ‘create’ demand; customers’ pain points and needs create demand.
ANNUITAS
NOVEMBER 26, 2013
A 2012 IBM study reports, “52% of CMOs state they are unprepared for the expected level of complexity over the next five years.”. Blog B2B Marketing CEB CMO Demand Generation Strategy optimizing demand process perpetual revenue'
ANNUITAS
AUGUST 30, 2018
In 2012 they released results from an internal study that showed that 80% of CEOs admit they do not trust and are not impressed by the work done by marketers (compared to a 90% approval of the work of CFOs and CIOs). Lack of Trust in the CMO.
ANNUITAS
NOVEMBER 19, 2015
A great example of how one organization measures lead velocity rate (LVR) is from SaaStr , it’s from a blog post in 2012 but is one of the best examples to showcase the value of velocity. This shows an overall health of your nurture program.
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