Industrial Marketing Today

MAY 6, 2011

It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients. Yup, social media does work in the industrial sector, sometimes. Digital marketing trends in 2011. This one left me scratching my head.

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Industrial Marketing Today

MARCH 23, 2012

If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week.

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Industrial Marketing Today

MARCH 12, 2012

Whereas the study (2011 Social Media in Industry Survey) conducted by Semplice Industry Marketing states, “Of those who used Twitter in 2011, 78% found it somewhat to very useful.”. on a scale of 1 to 7 for “Value” as a resource for researching work-related purchases. A third of those companies posted frequently to their blogs.”

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Industrial Marketing Today

MAY 15, 2012

The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec. Here is a chart from emarketer.com showing the growing number of tools used by marketers to improve Website engagement.

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Industrial Marketing Today

APRIL 23, 2012

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” It is not just about facts and figures, engineers want content marketing to talk about challenges and issues that they face in their work life on a daily basis.

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Industrial Marketing Today

OCTOBER 20, 2011

According to a survey done by GlobalSpec (Social Media Use in the Industrial Sector – 2011), 33% of industrial companies provide an online discussion community for customers, and 32% provide one internally for employees. See chart). Community forums are perfect for these kinds of conversations.

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Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

SEPTEMBER 1, 2011

E-mail marketing to a house list continues to be the top marketing channel for many industrial companies and manufacturers according to Trends in Industrial Marketing 2011 from GlobalSpec. Even though work-related usage of social media is low among industrial professionals, it is here to stay. Integrating Social Media and Mobile.

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