The Effective Marketer

JULY 16, 2009

A project that has been on my list for some time now, is to get all of those pictures and select a few that we can use on our website as part of our company history page. Not only that, we feel a certain pride when we look back in time and realize how much we have accomplished. United States License.

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

NOVEMBER 6, 2009

Had the judge sided with them, the win would surely have been better but I have to think that they knew they didn’t stand a chance. So why go through the trouble? Because ZL can use Gartner’s arguments against itself and now have it documented by a judge to prove it. United States License.

Gartner 100

Gartner Planning Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

Talking of which, all deserve credit here: Deana Goldasich, from Magnetic , gave a thought-provoking presentation on web usability that took us for a ride on the evolution of websites since the early 90′s until today. I got a couple pages worth of notes from her presentation. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

FEBRUARY 15, 2009

Which is the best website? You competitor may have a very good reason why he decided to create a blog on his website and why he spent thousands on that slick direct mail piece but it doesn’t mean you should follow suit. What is the best ad campaign you’ve seen recently? Who in your industry is the king of PPC and SEO?

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. The important thing is not to forget that the plan you devise may impact other areas (and require more actions) not originally thought. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

You may very well have as highest on your list the revamp of the corporate website using the newest flash menus, blogs, and tracking mechanisms but can you link it back to corporate goals? So although that new website project was high on your list, maybe rethinking packaging or focusing on sales collateral is what should be done.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 21, 2012

If the myriad of webinar platforms out there with new entrants every year is not an indication that webinars are hot marketing tactic, then take a look at the following chart from MarketingSherpa : Webinars, together with virtual events were ranked top three marketing tactics to have their budgets increased in 2011.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. If you are familiar with them, not much new material.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. Does it mean we should all offer free stuff without registration on our websites? Do you offer free marketing materials without registration on your website? Does free stuff appeal to you?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MAY 29, 2009

Not only that, but the Kindle forum at Amazon.com’s website has irate customers venting their frustrations with the price hike and talking about collateral damage as they cancel other Kindle subscriptions. Until that day when I got an email from Amazon.com announcing they were increasing the price of the WSJ Kindle subscription by 50%.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? Think of the communication activities that may result of completing a task) A key part of taking responsibility and assigning people responsible for each task is to make them accountable. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

APRIL 6, 2009

Check out a recent post on Marketing Today website about it. Now more than ever you have to ensure your resume is results-oriented, and that during the interview your answers touch upon results you achieved. It’s not over when the interview is over After the interview you’re not off the hook. United States License.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

MARCH 9, 2010

Design #3 Email Sender: Sitecore Email Title: 7 Habits for Maximizing Website Conversions What I Like: Catchy header with interesting graphic, clear title and date/time of the webinar easy to find. My eyes go straight to that screenshot before I read the copy and so I have no idea what that shot is about. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

FEBRUARY 25, 2009

I also have categories for the type of work that needs to be done, for example “Collateral” for all work related to marketing collateral, “Website” for all website related stuff, and so on. This helps me because I can either check on all “Action” tasks and then check on all “website” related tasks and prioritize.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

APRIL 29, 2011

Could be as simple as “Review our home page meta tags to improve SEO&# or a bit more complex like “Create a project to select a CMS system for our website&#. The easiest is to just put down bullet points of what you or your team will do once you get back. As you take notes of each session, an interesting thing will happen.

Conference 100

Conference Effectiveness Marketing Budget Creation Work Management 100

The Effective Marketer

JULY 5, 2009

Opening lines can make or break your email, landing page, website, blog, or any other type of writing you do. Whatever the guide you use or that you created along the years based on your industry, product, or service make sure everyone is on the same page as to what are the standards. Work on your opening lines. United States License.

Copywriting 100

Copywriting Work Management Marketing Management Marketing Budget Creation 100