social 2011 Related Topics 
Industrial Marketing Today
DECEMBER 22, 2011
As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. Small Manufacturers Use Social Media Effectively. And now for the drum roll please….
Industrial Marketing Today
OCTOBER 26, 2010
With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011. Social media marketing.
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Industrial Marketing Today
MARCH 12, 2012
Social media usage by industrial companies has received some coverage lately. I’ve read two different survey studies about how companies within the industrial sector use or plan to use social media. Blogging is a proven social media channel and yet, industrial companies seem to severely under utilize this proven social media tactic.
Industrial Marketing Today
MAY 15, 2012
Right off the bat let me say that this post is not about email marketing versus social media. However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media.
Industrial Marketing Today
MAY 6, 2011
It was reassuring then when the findings from Machine Builder Research and Buying Study 2011 done by Control Design mirrored what I’ve been hearing from my industrial clients. Yup, social media does work in the industrial sector, sometimes. Digital marketing trends in 2011. This one left me scratching my head.
Industrial Marketing Today
AUGUST 11, 2011
Entering new markets (49%) is cited as one of the top three areas where manufacturers and industrial companies will be spending more time and effort in 2011. Source: 2011 Economic Outlook Survey by GlobalSpec.). Acquiring new readers (traffic) by using social media to announce your posts.
Industrial Marketing Today
FEBRUARY 12, 2011
GlobalSpec recently conducted a Social Media Survey of engineering, technical, manufacturing and industrial professionals and found that only 24% of these companies have a business blog. But are industrial and engineering companies getting the message about B2B blogging?
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