social 2011 Related Topics 
Customer Experience Matrix
FEBRUARY 5, 2012
Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST. Let’s start with three areas that gained a lot of industry attention last year: Webinars, social media, and revenue management. This is another area where the enterprise vendors are lagging.
Customer Experience Matrix
APRIL 4, 2014
To give some idea of the scale involved, the company said that simply monitoring “Beyoncé” across social and broadcast media creates 220 billion (with a “b”) data points relating to 2 billion times series tracking more than 100 metrics on 2.5 The system ingests huge swaths of social media, virtually every TV and radio broadcast in the U.S.,
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Customer Experience Matrix
JULY 15, 2013
Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. marketing automation vocus social media monitoring small business marketing'
Customer Experience Matrix
JUNE 14, 2013
Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. But harvesting that data has been frustratingly difficult.
Customer Experience Matrix
JUNE 5, 2012
Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Oracle followed suit this morning with an acquisition of social media monitoring and semantic analysis vendor Collective Intellect. In a word, no.
Customer Experience Matrix
SEPTEMBER 2, 2011
They plan to do this by becoming the platform for the “social enterprise”, which they see as the next major generation of computing. Their equivalent is Salesforce Chatter, the social network for company workers they see as connecting all company systems. Oh dear, I do sound pretty crotchety, don’t I?
Customer Experience Matrix
SEPTEMBER 28, 2011
Here are some others, in rough order of industry familiarity: Alterian – extends beyond multi-channel campaign management to include Web content management, Web analytics, and social media monitoring. SmartFocus – purchased by Emailvision in April 2011. Emailvision itself offers its tools for email, mobile and social campaigns.
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