Hubspot

JUNE 11, 2020

By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms. YouTube Live allows users to broadcast live content to viewers.

Video Marketing 101

Video Marketing Youtube Budget Programs Twitter 101

Hubspot

FEBRUARY 18, 2020

In the early 2010s, social networks were only starting to gain traction. Snapchat didn't exist until 2011. Social networks have grown into a foundational aspect of our culture. Video-based platforms like YouTube show no signs of slowing growth––it was the only bright spot in Alphabet's recent earnings report.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Contently

JUNE 23, 2016

In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. More than a year ago, Facebook announced that it was working with “select partners” on a revenue sharing model similar to YouTube, which takes a 45 percent cut.

Youtube 82

Youtube Ad Exchange Facebook Video Marketing 82

KoMarketing Associates

APRIL 2, 2012

This new solution blends elements of popular social media platforms like Facebook and Twitter with social sharing sites like Flickr and YouTube, integrating search engine optimization and marketing into the Google network of sites. minutes in November 2011 and 4.8 minutes on Google+ in January 2012, a drop from 5.1

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. The influencers in marketing are not the young youtubers or maniacs of Instagram who acquire some celebrity and make easy money. The «social graph» of an Onalytica ranking. A selfie with Lee.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Hubspot

MAY 10, 2017

Ephemeral social media app Snapchat's parent company, Snap Inc., There were never announcements in advance of the arrival of Snapbots -- most awareness was generated on social media channels , and huge lines of people would queue hoping to purchase Spectacles before the Snapbot ran out of stock for the day. 1) Snap Inc. 2) Google.

Demand 93

Demand Brand Identity Branding Social Networks 93

Optinmonster

MAY 10, 2023

It stems from the innate desire to participate in social activities, events, or opportunities others enjoy. According to other data , more than half of people using social networks suffer from FOMO. With more than 3 billion active social media users worldwide, according to We are Social , that’s a huge potential audience.

Examples 110

Examples Urgency Marketing Planning Trigger Marketing 110

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. Marketers should pay close attention to early signs of change and opportunities, especially when it comes to the social Web. 3 Key Events for Marketing Change in 2011. Photo Credit: adam*b.

Allocation 28

Allocation Online Marketing Cable Planning 28

BOP Design

FEBRUARY 20, 2019

The beginning of 2019 is a great time to assess everything you’ve been doing and find ways to build on your B2B marketing and social media strategy. Below are several trends in social media for the new year as well as a handy social media cheat sheet to keep your content optimized. What’s New for 2019? Keeping it All Straight.

Social Media 50

Social Media Media B2B Linkedin 50

markempa

DECEMBER 10, 2012

In March of 2011, the Siemens team launched Plantville. Plantville Café also allows an opportunity to chat with experts on topics like process control, energy efficiency and industrial networking, and sessions are kept in a library as a player’s resource. The team launched the game on March 24, 2011. Test extensively.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

readwrite

AUGUST 1, 2010

A search for “snuggie parody” on YouTube yields 1,440 results. The winner will receive $5,000, a trip to New York City and maybe even the opportunity to produce or appear in a real Snuggie-brand commercial for 2011. A Snuggie infomercial parody posted on YouTube, now reposted on an official Snuggie website.

Viral Marketing 40

Viral Marketing Youtube Paid Search Agency Ads 40

Convince & Convert

JUNE 20, 2011

He didn’t attempt to research the interviewers’ recent social activity. Can you find video footage of them on YouTube, Vimeo, etc.? Look at their employees’ bios and social footprint. Is that where you are intending to focus your sales in 2011? I watched your recent speech on on YouTube. Who are they? If yes, who?

Thought Leadership 154

Thought Leadership Ideal Customer Profiles Youtube Work Management 154

Valasys

OCTOBER 9, 2018

Google’s long-struggling answer to Facebook and LinkedIn’s giant social network, Google+, is set to shut down as announced on 8 th October. Google Plus, often the butt of jokes in the tech market, launched in 2011 and posed as a competitor against the rising social platforms of Facebook, Twitter and LinkedIn.

Google 40

Google API Social Networks Privacy 40

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Publish your content on social media outlets, especially Google owned business pages. What is local search marketing?

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Biznology

MARCH 20, 2018

” Blogger outreach is more PR than social media. “The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” Take your bloggers and social media influencers to lunch.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Content Standard

JANUARY 5, 2016

Eighty-four percent of consumers have liked a branded video in their social media news feed, and more than half have watched company videos deployed through email, Animoto reported. That’s good news for marketers hoping to amplify video’s effectiveness through social media sharing. Social Media Video Explodes.

Stats 63

Stats Video Marketing Verticals Emarketing 63

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Vidyard

JANUARY 29, 2015

This year Budweiser took a similar approach, and launched the newest #BestBuds video on January 28th on YouTube: By 3pm on the 29th, the video had already racked up over 7 million views. While the Super Bowl draws a one-time audience of 120 million people every year, YouTube makes ad content available for as long as brands wish to offer it.

Paid Search Agency 50

Paid Search Agency Godaddy Ads Television marketing 50

Tony Zambito

JULY 24, 2011

From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.     Social Buyer Circles.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

LeadSquared

DECEMBER 14, 2015

According to a Harvard University survey released on December 10, Snapchat has beaten Instagram to emerge as the fastest growing social network for American millennials. Conducted on 2011 Americans in the age-group 18-29, the research revealed that the number of people on Snapchat increased by 8% over the previous year.

Business 52

Business Buzz Storytelling Paid Search Agency 52

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. Kissing Cousins: Search and Social Media.

Google 149

Google Lead Scoring Lead Ranking PageRank 149

Hubspot

SEPTEMBER 18, 2020

Social media is an extremely valuable tool for promoting your marketing content. Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms. Social Media Follow Buttons.

Social Networks 101

Social Networks Social Media Media Landing Pages 101

EveryoneSocial

MARCH 6, 2017

However, like most social networks, it will be some time before it becomes clear if Snap is going to turn out to be more of a Facebook, or a Twitter. As of today they have more daily active users than Twitter did when it went public in 2013, however they have far less than Facebook did when it went public in 2011.

Twitter 59

Twitter Facebook Mobile Advertising Advertising Agencies 59

Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. His advice to social media marketers: “Think big. We believe 60% of our Facebook fans are prospects,” Weiss said.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Once you get a few hundred contacts, your typical network usually reaches in the millions.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Content Standard

MARCH 30, 2015

Many respondents say they even feel close to their favorite YouTube stars. Sixty-three percent of respondents said they would try a product endorsed by a YouTube star they follow online. However, that same report ranked the top social media mobile apps among Millennials, and YouTube was nowhere to be found.

Paid Search Agency 40

Paid Search Agency Storytelling Youtube Mobile Marketing 40

readwrite

OCTOBER 11, 2013

The 2011 lawsuit against the company claimed that Facebook violated users’ privacy rights by publicizing user Likes in advertisements without permission or compensation. When the social network originally implemented Sponsored Stories, users couldn’t opt out of the service , effectively turning all Likes into advertising fodder.

Privacy Policies 40

Privacy Policies Google Opt-out Opt-in 40

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 166

Google Lead Scoring Lead Ranking PageRank 166

Hubspot

NOVEMBER 11, 2011

(Source: eMarketer, January 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! 5) In 2011, the average shopper consults 10.4 Apr 2011) Tweet This! Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential.

Google 147

Google Lead Scoring Lead Ranking PageRank 147

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube. Actually, yes.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Listen Now.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Hubspot

JANUARY 20, 2012

In a press release distributed yesterday recapping Google's fourth quarter, the search (and social?) Sure, 90 million may seem like nothing compared to Facebook's giant 800 million user base , but considering the new social network has only been around a mere 7 months, the growth isn't easily ignored. But yes, you should care.

Google 28

Google Social Networks Opt-in Network Marketing 28