ViewPoint

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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

Social media strategies and ROI. Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. B2B marketing and sales strategies and tactics. Outsourcing lead generation. Thank you!

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4 Trends Shaping B2B Marketing in 2011

ViewPoint

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Social media = Lots of room for improvement. It’s true that B2B marketers are embracing social tools as a way to both connect with customers and grow their businesses.

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The Top 8 Takeaways from Social Media Guru Paul Gillin’s FIR B2B

ViewPoint

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

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10 Inside Sales Predictions for 2011

ViewPoint

Comment on The Bridge Group's ten predictions for inside sales in 2011. Social media has leveled the playing field. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment. Hunters will go after new business while farmers will cultivate the customer base.

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PowerViews with Jonathan Farrington: Stay Focused

ViewPoint

2011 Marketing and Sales Trends Successes and Failures. Click to start video at this point —In response to my question about 2011 marketing and sales trends that did happen or ones he expected to see but did not happen, Jonathan notes that a primary projection played out as expected: markets and sales remained relatively flat last year.

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PowerViews with Chad Burmeister: Sales is More Scientific Nowadays

ViewPoint

Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. That kind of video can be shared on social media, generating buzz about your company. Here is the full video of our discussions and below are some highlights.

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Youth, Lead Quality, Social Selling, Inside Sales and Outbound Marketing

ViewPoint

Chad Burmeister, Vice President of Corporate Sales at ConnectandSell Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Social media and inbound sales are like the icing on the cake, she said.