The Point
FEBRUARY 8, 2011
Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.
The Point
AUGUST 8, 2011
A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Simply said: social media is not a budget category.
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The Point
NOVEMBER 9, 2011
how to integrate social media into your lead nurturing strategy …. Wednesday, December 7, 2011. . • the top 5 questions to ask about your current lead management process …. • Top 10 Tips for Lead Nurturing Success. 2:00 PM – 3:00 PM ET. The Webinar is free of charge to DMA members ($29 to non-members).
The Point
DECEMBER 14, 2010
With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead generation.
The Point
SEPTEMBER 9, 2014
Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. Today’s reality is a different world entirely. They often know more than sales people.
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