Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011
Customer Experience Matrix
FEBRUARY 5, 2012
Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST. Let’s start with three areas that gained a lot of industry attention last year: Webinars, social media, and revenue management. This is another area where the enterprise vendors are lagging.
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