ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively.

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ViewPoint

SEPTEMBER 29, 2015

This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. Click here for part 1 & part 2.). Less than 50 beds. 50-250 beds. 250-500 beds.

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Account Based Marketing Lead Generation Marketing Management ABM 120

ViewPoint

FEBRUARY 21, 2011

Sponsoring SLMA’s Top Twenty Women in sales lead management got me to thinking about the top 20 women of all time. I bet you use some of these very traits to describe a woman you know doing extraordinary work in sales and marketing today. Nominating is open now and runs to March 16. And then—because I’m curious!—leave

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PointClear PR Lead Management Work Management 120

ViewPoint

APRIL 10, 2012

I’m really pleased to introduce you to PowerViews, a new series of Q&A video interviews that are all about providing solutions to the marketing and sales challenges we face today. 2011 Marketing and Sales Trends Successes and Failures. 2011 Marketing and Sales Trends Successes and Failures.

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Paid Search Agency Work Management Marketing Automation Services Forrester 120

ViewPoint

MARCH 27, 2014

While I did not say this during the podcast, the funniest line I have heard in 2014 was in a blog article last month: “For the past five years in a row marketers state that providing sales with high quality leads is their biggest challenge despite otherwise successful marketing efforts.”. Voicemails work.

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Social Media Work Management Marketing Management Media 120

ViewPoint

MARCH 26, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Ten Universal Principles, A Brief Philosophy of Life Issues, Ignatius Press,San Francisco,CA, 2011, page 9. i Really, how do you argue you with this?

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Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

MARCH 6, 2012

According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. If there’s one persistent thorn in the side of many B2B organizations, it’s failure to align sales and marketing. of pipeline to 13.2%

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Buyer Personas Forrester Lead Ranking Peer-to-peer 120

ViewPoint

AUGUST 8, 2011

The 2011 Lenskold Group / Pedowitz Group Lead Generation ROI Study has found that key metrics reported, forecasted, and used to compensate marketing differ for high growth companies as well as for those using integrated marketing automation.

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Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 120

ViewPoint

OCTOBER 23, 2012

Jonathan Farrington is a globally recognized business coach, mentor, author, consultant and sales thought leader, who has guided hundreds of companies and more than one hundred thousand frontline salespeople and sales leaders towards optimum performance levels. Inside sales is now a career, not a mere stepping stone.

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Bandwidth Consulting B2B Sales Opinions 120

ViewPoint

SEPTEMBER 20, 2012

Bob has three decades of experience in sales, technical support, consulting, research, and online community development. Sales Quotas & Optimistic Expectations for Quicker Economic Recovery. The Role of Revenue Performance Management in Marketing and Sales Alignment. My guest today is Bob Thompson.

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Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

MAY 2, 2011

Today we're honored to have guest blogger Nancy Nardin share her thoughts on delivering the 'right' leads to sales. Nancy is Founder and CEO of Smart Selling Tools , a leading online marketplace that helps connect Sales professionals with the right Sales Software vendors. And it’s not a question of Sales dropping the ball.

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Work Management Marketing Management Copyright Blogger 120

ViewPoint

JANUARY 26, 2012

These are the five essential channels you can rely on for generating a steady stream of inquiries that you can then convert to qualified leads, and have a prayer of closing enough sales to meet your revenue quota. Your website The source of your cheapest and most qualified sales leads is right at your fingertips: your company website.

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ViewPoint

OCTOBER 11, 2012

Carlos has been named three years in a row—from 2009 to 2011—to the Sales Lead Management Association’s 50 Most Influential People in Sales Lead Management. 2012 Trending: Marketing Is Ahead of Sales in Understanding Buyer 2.0. He is a frequent speaker, blogger and contributor to many B2B marketing publications.

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Demand Process Work Management Marketing Management 120

ViewPoint

SEPTEMBER 12, 2011

He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales. Jason shared with us his key takeaways from Dreamforce 2011. completed the performance.

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Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

ViewPoint

JANUARY 2, 2018

A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011. 02 is that technology has made it possible for marketing to get more poor-quality leads to sales faster than ever before. Is it qualified, nurtured, ready for sales? Not 50 things.

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Lead Scoring Lead Ranking Sales Qualified Leads Budget Programs 217

ViewPoint

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. They also optimize sales lead quality, lead rates, lead velocity and resource productivity. Data tracking, aggregation and measurement.

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