The Effective Marketer

JULY 16, 2009

A project that has been on my list for some time now, is to get all of those pictures and select a few that we can use on our website as part of our company history page. You can follow any responses to this entry through the RSS 2.0 This entry was posted on Thursday, July 16th, 2009 at 3:46 pm and is filed under Communication.

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The Effective Marketer

AUGUST 30, 2010

That reminds me of what I see when I visit most B2B companies’ websites. You are researching a new product or service and Google points you to a website, one of the key vendors in that space, and you have to read the page twice to really get it what they are trying to say. You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

NOVEMBER 6, 2009

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! So why go through the trouble? You can leave a response , or trackback from your own site. Like Be the first to like this post.

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Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Today, I’m going to share my opinion of why you might want to consider adding a blog to your corporate website. Building Depth to Your Website Many websites struggle with the amount of content they have.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. You can follow any responses to this entry through the RSS 2.0 This bullet also reminds you that you need to dedicate time to your plan.

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Convince & Convert

NOVEMBER 1, 2013

The RSS feed is: [link]. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. In the first chapter of his book, available for download from its website , he introduces the idea of the “ audience imperative.” Listen Now.

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The Effective Marketer

MARCH 7, 2009

Talking of which, all deserve credit here: Deana Goldasich, from Magnetic , gave a thought-provoking presentation on web usability that took us for a ride on the evolution of websites since the early 90′s until today. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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The Effective Marketer

FEBRUARY 15, 2009

Which is the best website? You competitor may have a very good reason why he decided to create a blog on his website and why he spent thousands on that slick direct mail piece but it doesn’t mean you should follow suit. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Work Management 100

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Biznology

SEPTEMBER 21, 2016

My “aha” career moment happened in 2011 when I was at American Experience, working as a digital production assistant. I spend about an hour each morning before work going through RSS feeds and newsletters, reading up on trends and trying to understand the latest platform features and algorithm shifts. Definitely! EMPLOYEE TRAINING.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

The Effective Marketer

JANUARY 5, 2009

You may very well have as highest on your list the revamp of the corporate website using the newest flash menus, blogs, and tracking mechanisms but can you link it back to corporate goals? So although that new website project was high on your list, maybe rethinking packaging or focusing on sales collateral is what should be done.

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The Effective Marketer

JULY 12, 2009

Go to Juice Analytics website and download their free add-on to Excel that cleans up charts for a professional look. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. You can follow any responses to this entry through the RSS 2.0

Planning 100

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Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. Using the power of website analytics can help make that search a little easier.

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Paid Content Marketing Websites Paid Search Agency Webcast 40

The Effective Marketer

MAY 29, 2009

Not only that, but the Kindle forum at Amazon.com’s website has irate customers venting their frustrations with the price hike and talking about collateral damage as they cancel other Kindle subscriptions. You can follow any responses to this entry through the RSS 2.0 FIFTY percent! Like Be the first to like this post.

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The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Like Be the first to like this post.

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NuSpark Consulting

NOVEMBER 16, 2011

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. From the same WebMarketing123 survey: How do you measure the success of your digital marketing program : #1- website traffic, #2 lead generation, and #3 click-through-rate!

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Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

The Effective Marketer

JUNE 23, 2009

If you want to get some good insights on effective SEO, check out his presentation and the free articles they have on the SEOmoz website. To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. If you are familiar with them, not much new material.

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The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. Does it mean we should all offer free stuff without registration on our websites? Do you offer free marketing materials without registration on your website? Please share your experiences!

Work Management 100

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The Effective Marketer

APRIL 6, 2009

Check out a recent post on Marketing Today website about it. You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

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The Effective Marketer

MARCH 9, 2010

Design #3 Email Sender: Sitecore Email Title: 7 Habits for Maximizing Website Conversions What I Like: Catchy header with interesting graphic, clear title and date/time of the webinar easy to find. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Marketing Budget Creation 100

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Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Webbiquity

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Display a feed of brand-related comments from a variety of social networks on your website.

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Social Media Tools Buzz Media 100

The Effective Marketer

FEBRUARY 25, 2009

I also have categories for the type of work that needs to be done, for example “Collateral” for all work related to marketing collateral, “Website” for all website related stuff, and so on. This helps me because I can either check on all “Action” tasks and then check on all “website” related tasks and prioritize.

Work Management 100

Work Management Marketing Budget Creation Planning Marketing Management 100

Adobe Experience Cloud Blog

FEBRUARY 10, 2011

Optimize your website – Improve your website effectiveness through landing page software that creates pages with clear messages, content that motivates prospects to act, and contextual language that clearly relates to your ad copy.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. Receive news via SEW RSS feeds Incisive Interactive Marketing LLC.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Are you a Search Engine Watch Member? | Save up to $400!

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This is like drinking from a fire hose. b2bmarketing

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Startups Leadlander Jigsaw Tools 40

Adobe Experience Cloud Blog

APRIL 27, 2011

In addition, marketing automation software can help you understand who is visiting your website and when. To learn more about lead generation in 2011 and how it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. We can help!”) Results Rather Than Actions Grab The Focus.

Cold Calling 48

Cold Calling Lead Generation Sales Qualified Leads Lead Ranking 48

Online Marketing Institute

APRIL 11, 2011

April 11, 2011 by Leyl Master Black View Comments email share email share This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. May 12th - 14th, 2011. Let us know in the comments!

Social Media 40

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Hubspot

OCTOBER 16, 2013

In March 2013, Google announced plans to shut down its beloved RSS reader, Google Reader. Feedly, an upstart RSS reader, jumped on the opportunity to win over the Google Reader expats. In 2011, the social medium''s traffic grew 40x in six months. Pew Research shows a 286% increase in Pinterest use between 2011-12.

Branding 28

Branding Brand Identity Top of Funnel Practices 28

Adobe Experience Cloud Blog

MARCH 7, 2011

Ask if your scoring takes into account such lead characteristics as no website activity for a long time, spam complaints, added to “do not call” lists and negative social media comments. Also determine how nurtured leads respond to sales efforts once they are passed along.

Top of Funnel 48

Top of Funnel Lead Scoring Lead Ranking Marketing Management 48

Adobe Experience Cloud Blog

MARCH 28, 2011

by Maria Pergolino Internet math question: If you get 200,000 viewers to your website and 80% of them just check out one page, would you consider your website a success? In some cases (with bloggers for example), a one-time visit to the website means checking out the latest blog, then taking off and that may be okay.

Analytics 48

Analytics Landing Pages Planning Marketing Analytics Tools 48

Online Marketing Institute

DECEMBER 23, 2010

A B2B Directory website example is ThomasNet. Outsourced Marketing – Hubs exist only if they attract website traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts. I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC.

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Paid Content PPC Sales Qualified Leads Allocation 40

Marketing Insider Group

JANUARY 28, 2015

What I initially found was that our website wasn’t helping our customers at all to answer their questions. The words you use and the way you communicate on your website is your brand speaking. It is not the words on your corporate website with no named author that explains what your company sells. But brands are not people.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Management 100

Hubspot

AUGUST 4, 2011

They report that in 2010-2011, 100% of colleges and universities are using some form of social media. They might include a variety of blogs from students and faculty alike, or have interactive maps with video included, or include easy links to Facebook or an RSS-feed. Photo : Elliott O'Brien Leading the Race by Team Traveller.

Social Media 28

Social Media Media Marketing Qualified Leads Leads 28

Valasys

SEPTEMBER 4, 2019

Consider a hypothetical scenario where is a product is being promoted only on the company website & not on the social media platforms. The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions. aligned with their businesses.

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Paid Content Cost Per Thousand CTR CPM 40

Hubspot

SEPTEMBER 10, 2014

I add them to my RSS feed; I follow them on Twitter; I begin to trust them, even defend them as if they were a friend. Rohin Dhar launched the blog in 2011 to offer price guides for overused goods because they were sick of getting ripped off. That''s when I know I''ve hit gold. Can you tell we''re fans?) 5) Unboxed Thoughts.

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Paid Search Agency Companies Blogger Curation 28