The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

DECEMBER 6, 2011

« Must-See Content Marketing Examples From 2011. How to Climb the Engagement Pyramid with Public Sector Content » « Must-See Content Marketing Examples From 2011. | 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. By Joe Pulizzi | Published: December 5, 2011. SocialTract.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

KoMarketing Associates

MAY 27, 2014

To see what/when updates have occurred, check out the following resources: Google Algorithm Change History – Moz. Also be sure to follow the Matt Cutts Twitter feed, as he’ll often provide clues as to when an update is happening or about to happen: . The key to evaluating traffic is to look at your normal traffic trends.

PageRank 120

PageRank Guidelines Search Marketing Keywords 120

Marketing Insider Group

JUNE 9, 2010

and then quickly thereafter “ how do I get started? ” First off, it is important to note that social media is not synonymous with Twitter or Facebook. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). For B2B marketers, this adds an arguably unnecessary challenge to the lead analysis of search program execution and the measurement of the ROI of SEO programs.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

KoMarketing Associates

MAY 31, 2012

By keeping tabs on what your competitors are doing, you can not only define your own social strategies, but you can stay updated on the latest trends and activity. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Learn from their mistakes and successes. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. What resources will it require? Maybe not so much.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. Class: Social Media and Building Community (GF201) Professor: Chris Brogan, New Marketing Labs Chris Brogan’s presentation was more of a theoretical overview of community building than tools for doing that.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 12, 2009

Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. I hope the resources I listed will help you create better charts and presentations. If you know of other resources, please share! You can follow any responses to this entry through the RSS 2.0

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Marketing Insider Group

AUGUST 17, 2010

Fewer tools. Ultimately it comes down to determining where can we achieve the greatest return from people, process and marketing tools to meet customer needs. People: minimal impact to existing resources Process: can have significant impact to existing processes as new responder, lead and pipeline processes need to be built.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

DECEMBER 9, 2010

But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn. Here is a review of how I work social media into my routine: Scanning, Monitoring, Prioritizing: I start each day with a quick glance at the blackberry for urgent emails and mention notices from twitter, Linkedin and Facebook.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

The Effective Marketer

JUNE 23, 2009

Other resources that will give you more insights into doing effective email marketing are MarketingSherpa and Marketing Experiments. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

SnapApp

SEPTEMBER 5, 2012

Stories Sell: Tim Tebow was definitely not the best quarterback of the 2011-2012 season, and yet the Denver Broncos play-maker was one of the most talked-about players. In 2011, Comcast Sports Network Philadelphia teamed up with the Philadelphia Eagles to get fans as involved and engaged online as they were on game-days.

Social Media 48

Social Media Media Training Twitter 48

Adobe Experience Cloud Blog

APRIL 4, 2011

Because consumers are driving the action, digital marketing is a trend that’s growing in leaps and bounds. Eight out of 10 marketers project an increase in the number of digital projects they’ll produce in 2011. Eight out of 10 marketers project an increase in the number of digital projects they’ll produce in 2011.

Marketing Prospects 48

Marketing Prospects Lead Ranking Planning Leads 48

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Consider what is taking the place of the blog: social sites like Facebook and Twitter.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. In this blog post, I present a few of the key research metrics and advice.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Adobe Experience Cloud Blog

MARCH 31, 2011

by Maria Pergolino Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted public relations’ messages.

Press 48

Press B2B Marketing Tips B2B 48

Online Marketing Institute

JANUARY 4, 2011

Depending on the competitive nature of the keywords that youre trying to target for your SEO efforts, having a good amount of quality, unique, and resourceful content is a great help in gaining the ability to rank. Users like a website to be resourceful, and the search engines like whatever is good for the user.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

The Effective Marketer

MARCH 12, 2009

Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Let them see your availability and let them Mischedule the meeting accordingly. This is a GREAT time saver. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. You can get in touch with him at derek@softwareadvice and follow him on Twitter @ERPAdvice.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

The Effective Marketer

FEBRUARY 25, 2009

Others use PDA’s , their iPhone, or a computer. What most don’t realize is that they probably already have a pretty good tool for helping them organize their tasks, prioritize, and take action. Yes, that’s where YOU have to start making decisions based on your goals, your availability, your resources, and on what’s important to you.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Convince & Convert

APRIL 12, 2012

To keep it out of the hands of… Eric : Yeah, now Google and Twitter can’t buy it. Eric : I imagine there’s some business development guys at Twitter and Google that are maybe having some difficult conversations or maybe scratching their heads, wondering why they didn’t move more quickly or even moved at all.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

Hubspot

JANUARY 13, 2011

Additional Facebook resources. A look into the future in 2011. What are they going to get here that they aren’t getting from you on Twitter, or your email newsletter. Use browser tools like Hootsuite, Sendible, Sharaholic to streamline social sharing. Additional Facebook Marketing Resources.

Facebook 28

Facebook Landing Pages Webinar Metrics RSS 28

Hubspot

FEBRUARY 3, 2011

Chris explains that a trust agent is someone who uses internet tools to help put a human face back on business. You need to be listening to what the marketplace is saying about your brand, products, competitors products, and other industry trends that people are talking about on the social web. A Look Into 2011 and Beyond.

Blogger 28

Blogger Trust Marketing CAN-SPAM Communities 28

Online Marketing Institute

MARCH 13, 2011

Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Become an Industry Resource Whatever business you’re in, chances are that you’re keeping up with industry news and maybe even writing about it on your blog.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

SEPTEMBER 12, 2011

Which social media monitoring tools should I use? How do I use my time and resources most effectively? What social media developments and trends should I be watching? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Hubspot

FEBRUARY 17, 2011

We dive into some of Tamar's Favorite social media resources. In other words there is more to social media than Facebook and Twitter and LinkedIn. Fan question: Mark Mathson asks "What social media marketing tool is necessity for every marketer?". Must See Social Media Resources. How Tamar Got Started With Social Sedia.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

SnapApp

DECEMBER 12, 2017

Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. . This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . It’s no longer a tool for spamming leads sick of impersonal emails. . .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Paul Gillin

AUGUST 9, 2012

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. Order From Chaos.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50