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B2B Marketers to Increase Online Content, but What Kind?

B2B Marketing Traction

According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Now more than ever, online content is the key to attracting and engaging qualified prospects online. Video, because it’s engaging?

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11 Reasons Why You Need a Facebook Company Page

B2B Marketing Traction

Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company. The content and their profile information is full of keywords, psychographic and demographic information, making it possible to do very targeted advertising.

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What is an Early Adopter? A 3-Minute Rundown

Hubspot

In 2011, there were 150 marketing technology companies scrambling to convince the business world that digital was the future of marketing. The technology adoption curve shows the acceptance process of a new product or technology, according to the demographics and psychographics of each group in a population.

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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. It was all about quality and volume content in 2010, and now it’s even more so in 2011. Then, take action and make your customers’ experience not just better but excellent.

SWOT 100
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Crticial B2B Marketing Actions for the New Normal

B2B Marketing Traction

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. It was all about quality and volume content in 2010, and now it’s even more so in 2011. Then, take action and make your customers’ experience not just better but excellent.

SWOT 100
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12 Pay Per Click Professionals Crushing the PPC Advertising Game

Outbrain

He’s been working in the paid search industry since 2009, he founded his own PPC agency, ZATO, in 2011, and he has a list of PPC Expert titles and awards as long as your arm. If you want to hear the latest in paid search marketing in e-commerce and shopping ads, make sure to keep up with Kirk! Follow Kirk on Twitter @PPCKirk. Marty Weintraub.

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The 17 Best Advertisements of All Time

Hubspot

Describe your ad's audience using demographics and psychographics. The Share a Coke campaign began in Australia in 2011 , when Coca-Cola personalized each bottle with the 150 most popular names in the country. In fact, some of us might not have even been alive when these campaigns first aired. How to Create an Advertisement.