Customer Experience Matrix

JUNE 27, 2013

It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. Neolane is more of a mid-tier solution than an enterprise product, which may be a slight mismatch with Adobe. Indeed, my take on the ExactTarget deal explicitly mentioned an Adobe/Neolane possibility.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JULY 15, 2013

But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients. But Vocus doesn’t quite match the profile of standard marketing automation products. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. See my 2011 MarketingPilot review for more details, bearing in mind that they’ve added capabilities since then. This doesn’t mean that every client actually connects them to CRM system.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. The three products overlapped significantly, especially in campaign management, and it took Teradata a while to sort things out.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 13, 2012

When I first wrote about ClickDimensions in a February, 2011 post , the concept was intriguing – a marketing automation add-on to Microsoft Dynamics CRM – but the product itself had been available for less than six months and claimed barely 50 clients. The product has matured as well. Sounds like the idea has legs.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. Research by eMarketer bears out Linda’s observation: US consumers spent five and a half hours per day in 2015 watching video, an increase of 34 minutes from 2011. Linda and her team are taking a different path.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

Customer Experience Matrix

JUNE 14, 2013

Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Predictive models can show how different attributes correlate with targeted behaviors such as purchasing a product. More advanced technology does exist.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Adobe Experience Cloud Blog

AUGUST 30, 2011

During this session Salesforce announced the Social Enterprise License Agreement , which includes every product for every employee, unlimited usage of Salesforce products, and predictable costs. Disclosure: Marketo is a Salesforce partner and sponsor of the 2011 Dreamforce conference.

Advertising Agencies 48

Advertising Agencies Enterprise Management Marketo Marketing Management 48

Tomorrow People

APRIL 12, 2013

This is the problem that we set out to solve in mid 2011. Campaigns can run for product launches, webinars, conferences etc. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. These elements became the backbone of the Oktopost social media platform. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

This is the problem that we set out to solve in mid 2011. Campaigns can run for product launches, webinars, conferences etc. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. These elements became the backbone of the Oktopost social media platform. CRM Integration.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Webbiquity

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Adobe Experience Cloud Blog

AUGUST 30, 2011

In the same time period, LinkedIn’s revenue was $121 million, an increase of 120 percent from a year ago (Source: LinkedIn August 4, 2011 second quarter earnings release , its first as a public company). Dreamforce 2011 Heralds the “Social Enterprise”™. This is about finding the ideas that change organizations and products.”.

Salesforce.com 48

Salesforce.com Enterprise Management BtoB Advertising Agencies 48

Adobe Experience Cloud Blog

DECEMBER 7, 2010

Salesforce.com consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using Salesforce.com, and 225,000 hours of community service from their empoyees. 2010 product of the year from ReadWriteWeb and eWeek.

Enterprise Management 48

Enterprise Management Jigsaw Work Management Salesforce.com 48

Adobe Experience Cloud Blog

AUGUST 31, 2011

Welcome to Dreamforce 2011. Step 3: Create a Customer Social Network & Product Social Network. Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. The enterprise is in the cloud.

Jigsaw 48

Jigsaw Salesforce.com Social Networks Ideal Customer Profiles 48

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Our competitors, like many, often spread FUD (fear, uncertainty, doubt) about our product. In fact, we were recently rated as #1 on the Silicon Valley Business Journal’s Fastest Growing Private Companies list for 2011! familiarity with salesforce.com is a plus. A thick skin. For this we need team members with a thick skin.

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

ViewPoint

SEPTEMBER 12, 2011

Jason shared with us his key takeaways from Dreamforce 2011. Creation of a customer social network and product social network. Every Salesforce.com org comes with 4,000 Chatter FREE licenses which provides a cost effective way for every business to improve their communication efforts. completed the performance.

Jigsaw 120

Jigsaw Marketing Automation Services Salesforce.com Bandwidth 120

The ROI Guy

OCTOBER 7, 2010

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. The good news is that most analysts are predicting 4-5% growth for 2011. So will this budget season prove to be scarier than most?

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Customer Experience Matrix

JANUARY 24, 2015

Hatchbuck workflow Hatchbuck is another all-in-one product for very small businesses. The system integrates via Zapier with ecommerce products. Hatchbuck was founded in 2011 and launched its product in 2013. It has taken the approach of providing only core features and making them as easy to use as possible.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Hubspot

APRIL 2, 2013

Looking at a real world example, in Q1 2011 Google's Marketing and Sales expense was $1.01 You may also look into increasing the price of your product, or decrease expenses associated with an average customer. Most public companies like Salesforce.com, NetSuite, etc. million in revenues, that would be: $210,000 $1.4

Work Management 28

Work Management Lead Scoring Lead Ranking Marketing Management 28

Customer Experience Matrix

FEBRUARY 17, 2011

Other entry points: accounting software like Intuit Quickbooks, email clients like Microsoft Outlook, personal productivity suites like Microsoft Office, Web hosting companies like GoDaddy , and of course CRM like Salesforce.com.) And Constant Contact is just one of many small business email providers.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Contact Marketing 120

Customer Experience Matrix

SEPTEMBER 13, 2011

For example, their Web site lists eight press releases during 2011, compared with 46 for Eloqua and 30 for Marketo. The company’s product strategy takes a similarly modest approach, favoring incremental improvements over bold new directions.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Eloqua Paid Search Agency 120

ClickZ

MARCH 19, 2020

Brandwatch is an industry leading digital consumer intelligence company that helps marketers understand what millions of people are saying about products and brands, enabling organizations to be as “consumer fit” as possible. stars on Amazon and was a TEDx speaker in 2011. This role gave me a taste for entrepreneurialism and growth.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

The Effective Marketer

FEBRUARY 16, 2011

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. Reply Jacques Spilka says: February 18, 2011 at 1:03 pm Excellent post. Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Adobe Experience Cloud Blog

DECEMBER 9, 2013

These enterprise cloud companies are rapidly popping out of the woodwork – none of the above were public prior to 2011. I am mainly referring to Salesforce.com and NetSuite. Each of their products will need to fight their own independent battle, so I see them as a collection of different functions that happen to have the same owner.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

Webbiquity

SEPTEMBER 10, 2012

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. There is now a Product and Services tab that lets you feature everything about your company and what you sell. The six choices included: product line. Published by Hubspot, May 2010. Essentially.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

VisitorTrack is one of our products, as you've referenced above. Carroll Boulet Says: January 17th, 2011 at 12:51 pm The publish is in actuality the great on this worthy subject. I am the CEO of netFactor. I ll buy again:) mikel Says: January 2nd, 2009 at 4:39 pm i think you discuss some important subject. Numerous for everything.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40

Adobe Experience Cloud Blog

MAY 15, 2012

One of which is Andy MacMillan, Salesforce Data.com’s Senior Vice President of Products and Marketing. Launched in September 2011 at Dreamforce, Data.com is Salesforce’s solution that is democratizing data by delivering instant access to the business data businesses need right inside Salesforce. What do you do?

Enterprise Management 48

Enterprise Management Work Management Marketing Management Marketing Automation Services 48

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

7 Reasons Print Will Make a Comeback in 2011 - Junta 42 , August 11, 2010 Okay.there, I said it. You’ll find no greater supporter of online content marketing than me, but marketers and agencies are talking up print for 2011. 7 Reasons Print Will Make a Comeback in 2011 , August 11, 2010. Product (178). 2010 (502).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. There are three parts to this article.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28