Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    By the time they get to sales folks, whether it is in person or on the phone, they already are armed with enough information to help make a decision.  Image via Wikipedia.

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Customer Experience Matrix

JULY 11, 2011

Year-on-Year Growth Rate (Client Count) Year Ending: Infusionsoft, OfficeAutoPilot, HubSpot Pardot, Marketo, Eloqua, Manticore Technology, Genius All Vendors Combined June 2011 52% 68% 55% December 2011 97% 93% 97% So, what does this mean? It's fine for vendors to expand their product scope, as several are. Not necessarily.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. This flood of leads overwhelmed sales and distracted from the selling part of their jobs.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Webbiquity

FEBRUARY 6, 2024

Moz did that eye-tracking study back in 2011 when Google was just starting to show video thumbnails in search results when there were fewer of those than we see today. Label Images for Commercial Intent Include an image in your product structured markup for those images to be labeled with “product.”

SEO 161

SEO SERP Conversion Eye-Tracking 161

B2B Digital Marketer

SEPTEMBER 16, 2021

Sales is a systematic process, and it doesn’t matter from company to company. The company is different and the product offering is different, but the process of growing sales is the same. If you are in B2B sales , you know you have to generate revenue. You have to understand and take a holistic approach to sales.

B2B Sales 98

B2B Sales B2B Brand Identity Branding 98

Webbiquity

JANUARY 7, 2011

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. . So what’s next? “Social is much bigger than marketing and PR. It’s a customer phenomenon.

Social Media 100

Social Media Trends Social Marketing Media 100

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. This will demonstrate itself as social moves into product development, operations, customer service and even sales. Among the main points made in the report along with some of my feedback: 1.

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

ViewPoint

FEBRUARY 2, 2011

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Be a voice of trusted reason in your industry, about whatever problem it is that your service or product solves. Follwer her on Twitter @marketingprofs. Like at the start of a new year.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. Last year alone, CPG online sales in the U.S. billion, which accounts for 11% of total CPG retail sales. As consumers do more research online, they’ll depend more on what others say about your products and services. As Anita Lettink shows, that old saw is a bit of a myth.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. CDT, noon EDT.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

Webbiquity

MARCH 21, 2019

Scott Brinker’s marketing technology supergrapic has grown from just 150 tools in 2011 to almost 7,000 today. Your customers and sales prospects do want content, but will only take the time to read it if helps them in some way, whether they learn something new or gain a new perspective on an already established topic.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

EveryoneSocial

AUGUST 10, 2022

Sounds reasonable enough, but before you dive in ask yourself this: what’s the difference between Social Selling and Sales Social Engagement? We’re all familiar with the former: someone connects with you on Linkedin out of the blue and then immediately pitches their product or service. And how could they do better?

Social Media 52

Social Media Media Outreach Communities 52

ANNUITAS

MAY 10, 2011

The theme for this year’s event was “B-to-B Sales and Marketing – Forging a New Alliance”. They underscore just how you forge a new alliance between marketing and sales. All of these case studies emphasized the importance of marketing and sales working in a unified fashion to develop this process. The key message?

Work Management 100

Work Management B to B Marketing Management Demand Generation Agencies 100

markempa

DECEMBER 29, 2011

In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year. We’ve seen a problem now where, even though marketing is doing a great job of generating leads, sales still cannot handle the volume and they slip away,” explains Paul. This year’s B2B Lead Roundtable webinars are testament to that.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

Webbiquity

MAY 5, 2020

B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration. But sometimes that content misses the mark, and isn’t used by the sales team. With a background in business and medical technology sales, Orrin Broberg understood the challenge well.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Smashmouth Marketing

JUNE 1, 2022

Back in 2007, Linda and I had no idea we would have built a global pipeline generation company that the Fortune 1000 and some of the biggest tech firms in the industry would trust to generate their sale pipeline from high level Ideal Customer Profile leads (ICPs) to booked and confirmed Sales Qualified Leads (SQLs, or appointments).

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Crimson Marketing

JANUARY 27, 2015

They compete with endless aisles and endless comparisons of products and prices online. The result does not have to be declining brick and mortar store revenue, however, says Leo Suarez, Senior Vice President of Worldwide Marketing and Strategy for leading retail point of sale systems supplier Toshiba Global Commerce Solutions.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Biznology

DECEMBER 11, 2018

In this series, you’ll hear from the people behind the top marketing technology products out there. My name is Chris Jacob and my team is responsible for Product Marketing for Salesforce Marketing Cloud, as well as marketing thought leadership. So – on to the first interview! Let’s hear what Chris Jacob has to share.

Work Management 112

Work Management Marketing Management Product Paid Search Agency 112

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center. Keep in mind we all start in the same place and that’s at ZERO!

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Martech

NOVEMBER 9, 2023

The map, which started in 2011 with only 150 companies listed, now contains over 11,000 companies* — a ridiculous growth rate of over 7,000%! The martech pipeline for new product announcements has slowed to 65 in Q3, down from 128 in Q2 and 121 in Q1. Budgets are under attack, with head count and technology investments being slashed.

Marketing Management 109

Marketing Management Marketing Budget Budget Programs Vendors 109

Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. Barriers to entry topple for products like SaaS software, which require no manufacture, warehousing or physical distribution. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Marketing Management 105

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 105

Heinz Marketing

APRIL 24, 2019

I am no sales expert but through my experience at Heinz Marketing, research I’ve done for clients, recommendations/project deliverables, and personal experience (being the receiver of sales outreach) I have developed quite a few best practices and tips for better sales outreach. and new lead disposition sequences.

Outreach 78

Outreach Practices Best Practices Cold Calling 78

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

markempa

NOVEMBER 18, 2010

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. That’s a costly mistake.

Marketing Budget 120

Marketing Budget Budget Programs Sales Qualified Leads Lead Qualification 120

Zoominfo

JULY 3, 2020

In other words, firmographic data gives businesses information about what organizations, rather than individuals, would benefit most from their product/service. As with demographic data, there are various types of firmographic data that marketers and sales teams can leverage including: Industry : What industry does the company fit into?

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

Zoominfo

SEPTEMBER 10, 2020

As part of go to market, loyalty initiatives include a mix of actions, such as VIP programs, product upsells, and campaigns for user-based reviews. Mobile Devices Make Loyalty Immediate (2011-present). Building customer loyalty has always been about gathering data. Personalization Underscores Go-To-Market Initiatives.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. A well-designed technology stack increases your productivity, efficiency, reporting capabilities, and most importantly, revenue.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Biznology

SEPTEMBER 10, 2013

I have been writing for Biznology every Tuesday since January 18th, 2011, so there are quite a few posts that may well be useful for you now that you never had an opportunity to read before — before you knew about Biznology or me. Yes, earned media outreach and engagement also has an agenda.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Avitage

MARCH 28, 2013

The opening lines, and most of the lines that followed, really grabbed my attention: “Marketers spent more than $40 billion on custom media in 2011. B2B marketers are allocating one-third of their budgets to content marketing, and more than half plan to increase content marketing spending in 2013.

Allocation 120

Allocation Webcast Curation Content 120

Martech

MARCH 11, 2024

Only 5% of our market , is ready, willing and able to consider buying our product. For the sales team, better conversions, less garbage in, less time wasted, etc. Modern marketing practices and modern buyers demand we stop sending contacts to sales based on what we observed them do. Stop sending busy work to the Sales team.

Efficiency 81

Efficiency Marketing Automation Services Lead Ranking Brand Identity 81

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Make no mistake, a solid product matters. Episode Summary. Stay in the Loop.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Webbiquity

FEBRUARY 27, 2012

Sean Platt reveals what these four words are, what kind of results they can generate, why they are so effective, and how to support those words in the body of your email message, no matter what type of product or service you sell. 5 Email Marketing & Social Media Musts For 2011 by iMedia Connection.

Email Marketing 100

Email Marketing Planning Best Practices Ad Frequency 100

Marketing Insider Group

JULY 14, 2020

2011: Snapchat arrives, becoming beloved by all generations because who doesn’t look better with a filter. Their brand message has been about the product. Product marketing is the old guard. It’s all about the product and not the user. They stick with product promotion and advertising. They are failing.

Paid Content 291

Paid Content Ad Frequency Paid Search Agency Marketing Budget 291

The ROI Guy

MAY 4, 2011

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms.

Marketing Proposals 40

Marketing Proposals Terms and Conditions Marketing Management Sample 40

Chris Koch

DECEMBER 28, 2010

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. Creating compelling offers and descriptions of products and services is an art, it really is.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

NuSpark Consulting

SEPTEMBER 10, 2011

I was reading with interest recently the results of a study from sales organization Miller Heiman called Sales Strategies for Thriving in a Post-Recession Economy, a 2011 Best Practices Study. The focus of the study was to determine what activities and approaches separated Word Class sales organizations versus the rest.

Top of Funnel 100

Top of Funnel Practices Planning Lead Scoring 100

Online Marketing Institute

FEBRUARY 22, 2011

What business marketing revolution is coming in 2011? So, we developed a list of our top B2B marketing predictions for 2011. Emerging Marketing’s 2011 B2B Marketing Predictions + Companies will continue to spend again. The use of highly targeted Direct Marketing will steadily increase in 2011.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40