ViewPoint
FEBRUARY 2, 2011
Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Be a voice of trusted reason in your industry, about whatever problem it is that your service or product solves. Follwer her on Twitter @marketingprofs. Like at the start of a new year.
ViewPoint
JANUARY 11, 2011
Comment on The Bridge Group's ten predictions for inside sales in 2011. Many are toys but some are real tools that increase productivity and yield. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment.
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ViewPoint
OCTOBER 14, 2011
It's great to be home after a very productive trip to the Northeast. PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. In a BtoB test, Facebook beat LinkedIn and Twitter when measuring response to targeted ads (IT hardware product).
ViewPoint
OCTOBER 23, 2012
As 2011 meandered to an uneventful close, with no sign of a significant upturn in global economic conditions, we reflected on a year of flat-line results, during which 54% of frontline sales professionals missed quota. I appreciate that takes in so many products that in the past have been sold traditionally, for example, I.T.
ViewPoint
MARCH 6, 2012
In this age of the empowered buyer, successful organizations are the ones that shift from being product and company focused to organizing around prospect and buyer concerns and perspectives. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.
ViewPoint
SEPTEMBER 26, 2011
Facebook Markup Language, which is very similar to HTML, enables you to build colorful and interactive pages to promote your company, products and events. FedEx shows its employees volunteering around the world for FedEx Cares Week 2011. Here are five tips. Take advantage of FBML. You can embed videos and forms to capture leads.
ViewPoint
MAY 2, 2011
With a better system—you might have doubled, tripled, even quadrupled your production. 2011 @Copyright Smart Selling Tools If somehow it were possible to sort all crates simultaneously, you might’ve found every piece of deliciously ripe fruit before it spoiled. You call another meeting with Marketing.
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