Where is B2B marketing headed? 7 predictions for 2018
Biznology
DECEMBER 29, 2017
Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. This is nuts — and ripe for consolidation.
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