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Is Nielsen’s prime time over? Purchase renews questions about products and long-term value

Martech

That is close to Nielsen’s current market cap, but that is based on a stock price that has jumped more than 20% since news of the deal broke. The consortium’s offer of $28 per share is a 60% premium over the pre-jump price. In May Nielsen reported that it had been undercounting out-of-home viewership, blaming a software error.

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Activate Acquires Green Leads

Smashmouth Marketing

Someone nudged me and said, “That’s Mike Farrell, he was on our board and he’s now a co-op student and has a great job in the software industry. 2009 Closed our first billion-dollar company (at higher than industry price). 2011 Acquired Target 250 in London to enter the EMEA market. What the hell, a tie?

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Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Choosing an Email Marketing Software Who’s the best email marketing company/software? Slides can be seen below. Good question! You can follow any responses to this entry through the RSS 2.0 United States License.

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CallidusCloud Buys LeadFormix Marketing Automation for $9 Million Cash

Customer Experience Matrix

The price is surprisingly low for an established marketing automation vendor. This would translate to around $7 million revenue, for a price of just over 1x revenue, compared with 4 to 5x revenue in other recent acquisitions.

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The Google anti-trust trial: A deep dive into the details

Martech

20) Former 17-year employee of Google, Eric Lehman , who worked as a software engineer on search quality and ranking told the trial that “pretty much everyone knows we’re using clicks in rankings.” Nadella added: “I see search or internet search as the largest software category out there. Google is ‘using clicks in rankings’ (Sept.

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. The company’s other differentiator is a seriously aggressive pricing model. AutoPilot was founded in 2011 and introduced the first version of its system in 2013.

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Year to date in 2011, growth is back up to nearly 40%, which would translate to $70 million for full year 2011 if maintained. Client counts are reported only for 2008 through mid 2011. Eloqua doesn’t offer an explanation, but my guess is heavy competition forced them to reduce prices during this period.

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