Is Nielsen’s prime time over? Purchase renews questions about products and long-term value
Martech
APRIL 1, 2022
That is close to Nielsen’s current market cap, but that is based on a stock price that has jumped more than 20% since news of the deal broke. The consortium’s offer of $28 per share is a 60% premium over the pre-jump price. In May Nielsen reported that it had been undercounting out-of-home viewership, blaming a software error.
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