Biznology

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Where is B2B marketing headed? 7 predictions for 2018

Biznology

Ever since Scott Brinker began tracking the martech space in 2011, when he identified 150 point solutions on the market, the category’s growth has been unstoppable. But I will limit my predictions to just seven and hope they provide food for thought to my fellow followers of the B2B marketing scene. This is nuts — and ripe for consolidation.

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Holiday Spending Delivers Q4 Gifts to E-commerce Sellers

Biznology

The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. “Shopping and shipping” formed a fabulous team in 2011.

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10 lessons on Walmart’s social media strategy

Biznology

START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives. Here are 10 lessons on Walmart’s social media strategy for every business.

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It’s normal to be bad before you’re good

Biznology

Hell, only computer — where I do all of my working, writing, and editing — is a Lenovo ThinkPad X220 circa 2011. You can write anywhere for now. Stop making excuses and start doing it! I like it, it works, it’s never let me down, and I know it so well that it is completely invisible from my process.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Prices are much more affordable at this level, from $50-$250-$2,500/post. Sam believes this is dead and that it’s closer to 70%/20%/10%, according to some research by Paul Schneider (from back in August of 2011).” ” Digital advertising is ephemeral. Advertising works only as long as you write checks.”

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Pay With Litecoin

Biznology

It was fairly predictable that the price would go down by nearly 50% after the halving. It was developed by Charlie Lee and initially introduced as an open-supply code through GitHub on October 7, 2011. Longforecast Litecoin Price Prediction for 2020 and 2022. Currently, XRP is buying and selling for a price of around $zero.40

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Where’s marketing technology headed? Chris Jacob, Director of Product Marketing for Salesforce Marketing Cloud, shares his thoughts.

Biznology

Chris: Salesforce Marketing Cloud is a digital marketing platform that is made up of several technologies and has grown as a result of a series of acquisitions and innovations, beginning in 2011 with social media marketing and through today where the breadth of solutions covers every aspect of marketing. Hester: Got it.