The Great British Christmas Ad: How UK Retailers Dive Head-First into Festive Brand Storytelling
Content Standard
NOVEMBER 28, 2017
You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.
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