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The Great British Christmas Ad: How UK Retailers Dive Head-First into Festive Brand Storytelling

Content Standard

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

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Wednesday Writer Roundup: Personal Finance, Travel, Science, and Health & Wellness writers

nDash

My path to writing has been an uncommon one. So writing seemed like the most obvious outlet for that, and I would love to help you share your knowledge with your readers, or share some of my own. There’s no better feeling than writing a story and seeing it come to life through the use of digital platforms that measure KPIs.

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How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)

Marketing Insider Group

In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. I realized the only way to make the initiative successful was with intensive research and some storytelling. I knew I would also need to present a strong business case, and communicate strong ROI measurement. The Content Formula.

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Many “traditional” journalists now write blogs; does that make them bloggers? by Blogging PRWeb.

PR 100
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My Top Content Marketing Predictions For 2016

Marketing Insider Group

But that’s not what I’m going to write about. In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic. Well it’s that time of year again.

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SunButter Succeeds in Social Media Step-by-Step

Convince & Convert

She befriends many of these bloggers, and several write guest posts for the SunButter blog. Participating & Storytelling. When SunButter launched a no-stir variety in February 2011, we enlisted SunButter’s blogger friends to help spread the word. View more presentations from Flint Group. The most important result?

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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity

The number of Google searches for the phrase have increased 400% since January 2011. As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) Content marketing: What is more important than strategy? by GO Marketing.