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Takeaways from BtoB's NetMarketing Breakfast in Boston

ViewPoint

PointClear sponsored the October 11, 2011 breakfast featuring speakers from Intertek Group, Deltek, Hitachi Data Systems and OppenheimerFunds, Inc. It's great to be home after a very productive trip to the Northeast. The Westin in Waltham did a great job and the setting was conducive to a lively event.

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B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest). However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively.

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Who gets your vote as history’s top twenty women? And the winners are…

ViewPoint

There is a great opportunity to acknowledge her commitment by nominating her right now for recognition as one of the 20 women to watch in sales lead management in 2011. PointClear is proud to be a sponsor of this first-ever recognition of women leaders in managing sales leads. Nominating is open now and runs to March 16.

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B2B Marketing Events Around The World - Mar 2011

MLT Creative

Here's what's on tap for marketing industry events for March 2011. Atlanta, GA: Dan McDade, CEO of PointClear will discuss ways to nurture the relationship between sales and marketing. March 23-24, Social Pulse 2011. March 24, 2011 Atlanta Marketer of the Year Awards. March 1-2, TFM&A. March 2, Seth Godin.

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Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

ViewPoint

I was greatly appreciative to be named the Analytics Marketer of the Year at the 2011 Tech Marketing Awards ceremony presented by the Technology Association of Georgia.