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What Will Your Personal AI Look Like?

Biznology

IBM Watson appeared on Jeopardy in 2011, winning the first place prize of $1 million. All of which is fine and dandy, but it still begs the question: When can I bring home my own personal AI? Still, we’re a long way from these consumer devices turning into personal AIs. A personal AI via smartglasses. Smart robots.

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Mobile Marketing In 2011 – Are You Ready?

Marketing Insider Group

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. Then you can answer the question on many marketers’ minds: are you ready? MMA’s top ten for 2011. Mobile blogging - (M0-blogs?)

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Blame a few fuzzy data in a 2011 study. It makes my case for personalizing content , doesn’t it? When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Personalize mobile messaging. As Anita Lettink shows, that old saw is a bit of a myth. And much more.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

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Algorithm Updates: Common Questions & What You Should Know

KoMarketing Associates

However, with Google updates becoming more mainstream and large businesses drawing media attention when they are hit, more people are aware of, and asking questions about, algorithm updates. For this reason, I thought I’d address some basic questions that we often hear from partners, friends, and clients. How often do updates happen?

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The Difference Between Firmographic and Technographic Data

Zoominfo

The answers to these questions will help you better understand your customers needs, send timely communications, and personalize content. Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. As with most kinds of data, firmographic data can be used to build personalized content strategies.

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Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question

The Point

On a recent conference call with a prospective client, the Vice President of Sales chimed in with a question: “How many touches do you think it takes before someone becomes a lead?”. In fairness to my VP friend, he won’t be the last to ask the question (or its close cousin, “How many touches does it take to make a sale?”)