Chris Koch

JANUARY 28, 2011

This is the year that the personal brand begins to do battle with the corporate brand. I think we need to let the personal brand win—especially in B2B. It’s relevant but still a step removed from the truly personal connection. Then as marketers, we create a virtuous cycle that links these personal brands to the corporate brand.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Chris Koch

DECEMBER 28, 2010

Creating a temporary virtual community in the run up to an event to inform and liven up in-person meetings at the event. What things do you wish we would stop doing and saying in 2011? A few examples of things that ITSMA clients did this year: Combining a live event with a virtual event to extend the reach of both. Tweet This Post.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

JULY 29, 2011

However, our early-2011 survey of more than 1,300 employers across industries, geographies, and employer sizes, as well as other proprietary research, found that reform will provoke a much greater response.”. It’s ironic, but there is a person who could have responded to this controversy in a very interesting way.

Social Media 100

Social Media Thought Leadership Paid Search Agency Companies 100